• NZ$150

• 150 designs

• 79 designers

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Logo Design Brief

Logo Design Brief: Proffa
Company/App Name: Proffa
Tagline (optional): Effortless Engagements for Legal & Accounting Professionals
About the App:
Proffa is a streamlined digital solution designed specifically for lawyers and accountants, enabling them to quickly and accurately create professional letters of engagement. The app simplifies the process, saving time while ensuring legal and ethical clarity in client agreements.
Meaning Behind the Name:
“Proffa” is a clever play on the word “proffer,” meaning to offer or present something formally. The name reflects the app’s core function of formally offering engagement terms in a professional and clear manner.
Target Audience:
• Lawyers and law firms
• Accountants and accounting firms
• Legal and financial professionals seeking efficient client engagement tools
Design Objectives:
• Convey professionalism, trust, and clarity
• Highlight efficiency and ease of use
• Subtly incorporate the idea of offering or presenting (aligned with “proffer”)
• Create a clean, modern, and memorable visual identity suitable for digital platforms
Style Preferences:
• Clean and minimalist design
• Professional color palette (e.g., blues, grays, or a subtle accent color)
• Modern sans-serif typography that conveys trustworthiness and approachability
• Option for a simple icon or mark that can be used independently (e.g., letterforms, abstract representation of a document, or a handshake/offering symbol)
Logo Usage:
• App icon and splash screen
• Website and marketing materials
• Business stationery and digital communications
Deliverables:
• Primary logo (full text + icon)
• Icon or mark for app and social media use
• Color and monochrome versions
• Vector files (.SVG, .AI, .EPS) and high-resolution raster files (.PNG, .JPG)

Logo Text

Effortless Engagements for Legal & Accounting Professionals