• A$150

• 41 designs

• 12 designers

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Label Design Brief

We need help designing a label for a Ready To Drink (RTD) canned beverage called "South West Stormy".

We are a Distillery in Bunbury, Western Australia and you have done a canned beer label design work for a place called Brugan Brewery who we are working together with on the "South West Stormy" (using their ginger beer). I have attached the Label you used for them titled Brugan Ginger Beer Can. You can use that for sizing at it will be the pretty much the same size just very marginally bigger.

We are called Cuprum Distillery as Cuprum is the latin word for Copper and all our stills are copper pot stills that we use to make the spirits. The can itself will likely be copper colour with a black lid.

We really have no real specific direction we want to go in so certainly leaving the artistic creativity to you guys. There's a few different concepts i would like to see created.

We have done a Rum label before (rum bottle attached) called Captain Coffin Pure Single Rum and we we were hoping to use somewhat similar style artwork on the can. However, instead of the words Pure, Single, Rum along the banner we were hoping to have "South West Stormy" instead. Depending on pricing we may have the words on the badge metallic or slightly raised. My only concern with that is the Captain Coffin character would not be big enough so he would need to be redesigned to be larger and perhaps looking like he is coming out of the can or something. (hope that makes sense)

Another concept would be a doing a literal storm theme throughout. Like have a ship in rocky waters with lightning bolts and a more dark and broody theme to it or a washed up shipwreck during a storm.

As for the boring stuff... see how the Brugan ginger beer label is divided into somewhat three sections. We would like the blurb section to be slightly smaller area and the front/first section to be larger. I have attached the new barcode. I have also attached our QR code that we would want on there, the can will have the same mls - 375 however the ABV% will be 4.5% which means we need the standard drinks logo to change to 1.3. Pregnancy label kept the same and I will finalise the blurb once we have the flavour profile (in the coming days) however this will be a similar length. Remove the text at the bottom and the canning details may look neater in a small paragraph rather than down one side,

The middle section instead of a large Brugan logo it needs to be a smaller version without the "brewed with character" part then "x" then our logo which is attached and underneath running across both logos text saying "Collaborating for the Spirit of the South West"

Kind regards,
Rory from Cuprum Distillery

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• South West Stormy on the front of the can (this is name of the drink)

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Files

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