Mammutmarsch Performance Tee 2026
T-shirt Design Brief
Scope
• Design only – no production specifications required.
• Goal: Create the ultimate performance T-shirt design for Mammutmarsch events.
Core Shirt
• Main color: Black (fixed).
• Logo: Mammutmarsch logo must be included.
• CI compliance: Must follow Mammutmarsch corporate identity.
• Look & feel: Bold, premium, endurance-driven.
Event Differentiation
• Only variable: Woven label.
• Creative freedom: Each label can feature unique colors,
typography, and graphics.
• Purpose: Acts as the main event-specific design element.
Deliverables
• Mandatory: 2D flat designs (front, back, left sleeve, right sleeve).
• Optional: 3D mockups for presentation.
Key Points
• One fixed base shirt design across all events.
• Event uniqueness comes only from the woven label.
• Focus on visual design only, not technical/production details.
Example information for the web label is:
30 km / 42 km
Berlin 2026
We would like to use the web label to differentiate between the events and highlight the distances offered and the date of the event.
When designing the web label, you can think in terms of both positioning and design.
There are already examples in the appendix, but it is important that it should not look like a soccer jersey. You are welcome to obtain ideas from market companions.
Target Market(s)
Germany, Austria, Denmark, Spain
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Consistent design for every event and a different web label for every event.