• C$240

• 233 designs

• 90 designers

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Logo Design Brief

Brand Vision
To create a lifestyle brand and matcha café concept that embodies exclusivity, elegance, and leisure. Après Pilates is not just fitness—it’s a ritual of refinement: Pilates followed by shopping, matcha, facials, manicures, or lounging in chic spaces with friends.
Think of it as a modern country club for wellness girls, blending old-money tradition with contemporary femininity.

Old Money / Country Club: Hamptons, Palm Beach, Switzerland, South of France

Hotel Inspiration:
Hôtel du Cap-Eden-Roc (Cap Ferrat)
Hôtel Vitznau (Switzerland)
The Ritz (Paris)

Lifestyle Codes:
Hand-painted / hand-sketched style (seen in luxury hotels in Capri & St. Tropez)
Heritage seals & crests (like Bath & Tennis Club, Breakers, Southampton Bathing Corp.)
Feminine but elevated details (crowns, laurel leaves, matcha cups, tennis/Pilates references abstracted)

Design Guidelines
Logo Style
Hand-drawn, crest-like, or sketched emblem with timeless typography.
Should feel like it could belong on a hotel notepad, linen menu, or country club membership card.
Avoid anything too trendy or fitness-specific—this is not “activewear branding.”

Typography
Serif or elegant hand-lettering, reminiscent of heritage hotels.
Classic, timeless, and legible.


Imagery & Motifs
Crown or crest for a heritage feel.
Abstracted Pilates/movement symbols (minimal, not literal).

Logo Applications
On café menus, matcha cups, shopping totes.
Embossed into napkins, towels, or merchandise.
As a crest/seal for membership or private club branding.
Social media / digital presence: Instagram highlights, digital matcha menus.

Mood Keywords
Elegant · Refined · Exclusive · Timeless · South of France · Old Money · Wellness Club

Target Market(s)

Affluent Women ages 25–45

Logo Text

Apres Pilates

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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