• A$150

• 160 designs

• 81 designers

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Logo Design Brief

Logo Design Brief for “Daddy Rose”

The logo should embody a modern, confident, and premium fashion aesthetic, drawing subtle inspiration from the timeless and recognizable feel of Tommy Hilfiger—but with a distinct design identity that avoids a flag or rectangular shape.

This logo will represent Daddy Rose, a fashion label that blends streetwear edge with classic polish, designed to appeal to both casual and upscale fashion consumers.

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Color Scheme:
• Primary colors: Green and Black
• Optional accent color: White, used sparingly to add contrast and clarity
• The green should be rich and luxurious—similar to the Emerald green and Rolex green tones shown in the attached photos.
• These colors should be used in a way that feels bold yet minimal, evoking a sense of high-end, clean fashion branding—similar to how red, blue, and white function in the Tommy Hilfiger palette.

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Design Style:
• Avoid a flag or rectangle shape—consider a more abstract, geometric, or emblem-based form (e.g. circle, crest, diagonal shapes, or modern icon).
• The logo can include a stylized brand monogram (such as “DR” for Daddy Rose) or a minimal icon/symbol that becomes recognizable as the brand grows.
• Typography should be sleek and clean—sans serif or modern serif or a similar style. It can sit beside or below the emblem but must pair well in both horizontal and stacked formats.
• The logo must be versatile across mediums (clothing tags, embroidery, digital, signage) and scalable from small labels to large applications.

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Brand Vibe:
• Sophisticated, fashion-forward, and confident
• A mix of streetwear edge and classic polish
• Designed for a modern fashion label — Daddy Rose — that represents style, strength, and self-expression

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Inspiration Reference:
• Take cues from the brand strength, minimalism, and color balance of Tommy Hilfiger—without replicating its layout.
• The goal is to create a visually strong identity that’s unique, memorable, and captures the same premium energy, but tailored specifically to Daddy Rose.

Logo Text

Daddy Rose

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Files

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