• US$110

• 60 designs

• 17 designers

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Flyer Design Brief

Uesco Cranes OCH Magazine Ad Brief
1. Ad Overview & Objectives
Goal: Showcase Uesco Cranes’ legacy, expertise, and customer-first commitment in custom overhead material handling solutions.

Audience: Industrial buyers, plant managers, engineers, and industry professionals reading OCH (Overhead Crane & Hoist) magazine.

2. Ad Format & Specs
Size: Half page horizontal, 124 x 178mm

File Type: PDF (CMYK, all fonts embedded, 300 dpi, high resolution)

Image: Use the provided team/van/crane photo as main visual focus.

Color: Convert all spot & Pantone colors to CMYK before exporting.

Design Notes:

Avoid excess text—focus on clarity, impact, and legacy.

Include Uesco Cranes logo (preferably visible from attached photo).

Make sure ad copy and branding stand out against photo background.

3. Recommended Headline and Ad Copy
Headline (Bold, prominent placement):
“A Century of Strength. A Legacy of Service.”

Main Ad Copy (Concise, authoritative tone):
For over 100 years, Uesco Cranes has designed, fabricated, and installed custom-engineered overhead material handling solutions. We put our customers first—providing unmatched expertise, reliable service, and tailor-made crane systems that power American industry.

From single hoists to complex runway installations, our skilled team delivers precision, safety, and support you can trust. Discover how our legacy lifts your business—today and for generations to come.

Contact/Footer Area:
Uesco Cranes | Uesco Industries, Inc., Alsip, IL
Custom-Engineered Overhead Cranes & Runways
www.uesco.com | 800-325-8065

4. Image Placement & Design Direction
Use the attached image (“Metro-Stone-Vans.jpg”) as the central artwork.

Crop/resize to fit horizontal half page (124 x 178mm).

Position headline at top or upper left.

Overlay main ad copy on lower third, ensuring legibility (semi-transparent text box if needed).

Place contact details and logo at bottom/right corner for brand recognition.

5. Technical Specs for Submission
PDF format, CMYK only, all fonts embedded.

Resolution: 300 dpi minimum.

Ad dimensions: 124mm high × 178mm wide (horizontal half page).

No crop marks or borders in final file.

All color settings must be CMYK; convert any spot or Pantone colors as required.

Design and copy are tailored for maximum impact within industry publications, aligning Uesco Cranes’ heritage and customer-first culture with the needs of OCH readers.

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Files

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