hello
To make sure we fully meet your expectations, could you please clarify whether you would like us to focus specifically on designing the sleeves for the skin packs, or if you are expecting additional packaging elements to be designed as well?

Hello,
Thank you for your clarification! With the Selfish product line, we are not only elevating the design but also upgrading the production technology: alongside skin packs, MAP tray-packed products will also be introduced.
For the skin packs, we would like to use a sleeve label – essentially a paper wrap around the product – applied with the Multivac sleeve applicator. For the MAP trays, two options remain open: the sleeve label works here as well, but adhesive labels are also an option, as our Bizerba labelling machine can apply labels in a wide range of sizes.
Therefore, we are looking for a creative packaging concept that fits both technologies and delivers a premium visual experience for the Selfish brand, both on the shelves and in our webshop.
Best regards,
Péter

Hello.
What text and icons should we include on the packaging? Things like certifications, product features, or symbols. Also, do you have any design references?

Hello,
Thank you for your question – this is a crucial point for us.
Mandatory text & brand elements
Selfish logo / brand name (protected, but open to a creative reinterpretation if it supports the concept)
Product name – including preparation method, for example:
Friss norvég lazac filé zöldfuszeres vajjal (mikróban is elkészítheto)
Thai fuszeres garnéla nyárs (grillen vagy serpenyoben készítheto)
Mandatory legal information (placement guidelines will be provided)
?? Please note: net weight, packaging date, and best-before date are not pre-printed.
The packaging design must leave a dedicated blank space (on the side or bottom) for our printers (Multivac / Bizerba) to apply this information dynamically.
Additional mandatory elements
Manufacturer details: The Fishmarket Ltd., 2045 Törökbálint, Raktárvárosi út, info@thefishmarket.hu
Storage temperature (e.g. Keep refrigerated at 0–2 °C)
QR code placeholder (linking to recipes & preparation ideas on our website)
Short usage/preparation suggestion (varies per product, e.g. “Best grilled on medium heat for 6–8 minutes” or “Microwave on medium power for 3–4 minutes”)
?? The full product range can be viewed at: www.fishmonger.hu/selfish
?? In addition, I will soon upload product photos without packaging, so you can better see how the raw products look before applying the design.
Icons & symbols
We would like a clean, consistent icon system that communicates consumer benefits.
Please note that preparation methods differ per product –
some: microwave, grill & pan
some: only pan & grill
some: oven & pan
Therefore, the icons must be flexible and product-specific.
Core benefits to cover:
Preparation method (microwave / grill / oven / pan – depending on product)
Boneless
Rich in Omega-3
Quick, clean, hassle-free preparation
Sustainability / recyclable packaging
Optional additions: gluten-free, GMO-free, sustainably sourced fish.
Design guidelines & inspiration
We are aiming for a premium, youthful, urban, and letisztult stílus (clean style) with:
Modern, minimal typography
Natural, fresh color palette (aqua, marine, pastel tones)
Graphics reflecting sustainability, speed, modern lifestyle
Instagram-friendly, photogenic visuals
Brand values to emphasize
Premium quality chosen by Michelin-star chefs (NOBU, Costes, Stand 25, Platán, Essencia, etc.)
Sustainability & responsible sourcing
Innovation in packaging (skin packs, MAP trays, HHP shelf-life extension)
Convenience: “quality seafood without the hassle”
We will provide our current brand assets (logos, style elements) for consistency.
Looking forward to seeing your letisztult, premium Selfish concepts adapted to both skin packs and MAP trays!
Best regards,
Péter

Hello, Thank You for your answer, could you please check submission #4102479? I would like to ask some questions regarding the label.

Hello, could you send an image of the skin pack, MAP for fillet and whole fish captured from above for use in the product mockup?

hi, I will manage it on Monday.

Hello, Thank you for your question – this is a crucial point for us. Mandatory text & brand elements Selfish logo / brand name (protected, but open to a creative reinterpretation if it supports the concept) Product name – including preparation method, for example: Friss norvég lazac filé zöldfuszeres vajjal (mikróban is elkészítheto) Thai fuszeres garnéla nyárs (grillen vagy serpenyoben készítheto) Mandatory legal information (placement guidelines will be provided) ?? Please note: net weight, packaging date, and best-before date are not pre-printed. The packaging design must leave a dedicated blank space (on the side or bottom) for our printers (Multivac / Bizerba) to apply this information dynamically. Additional mandatory elements Manufacturer details: The Fishmarket Ltd., 2045 Törökbálint, Raktárvárosi út, info@thefishmarket.hu Storage temperature (e.g. Keep refrigerated at 0–2 °C) QR code placeholder (linking to recipes & preparation ideas on our website) Short usage/preparation suggestion (varies per product, e.g. “Best grilled on medium heat for 6–8 minutes” or “Microwave on medium power for 3–4 minutes”) ?? The full product range can be viewed at: www.fishmonger.hu/selfish ?? In addition, I will soon upload product photos without packaging, so you can better see how the raw products look before applying the design. Icons & symbols We would like a clean, consistent icon system that communicates consumer benefits. Please note that preparation methods differ per product – some: microwave, grill & pan some: only pan & grill some: oven & pan Therefore, the icons must be flexible and product-specific. Core benefits to cover: Preparation method (microwave / grill / oven / pan – depending on product) Boneless Rich in Omega-3 Quick, clean, hassle-free preparation Sustainability / recyclable packaging Optional additions: gluten-free, GMO-free, sustainably sourced fish. Design guidelines & inspiration We are aiming for a premium, youthful, urban, and letisztult stílus (clean style) with: Modern, minimal typography Natural, fresh color palette (aqua, marine, pastel tones) Graphics reflecting sustainability, speed, modern lifestyle Instagram-friendly, photogenic visuals Brand values to emphasize Premium quality chosen by Michelin-star chefs (NOBU, Costes, Stand 25, Platán, Essencia, etc.) Sustainability & responsible sourcing Innovation in packaging (skin packs, MAP trays, HHP shelf-life extension) Convenience: “quality seafood without the hassle” We will provide our current brand assets (logos, style elements) for consistency. Looking forward to seeing your letisztult, premium Selfish concepts adapted to both skin packs and MAP trays! Best regards, Péter

If I understand correctly, you're asking which label layout would be suitable for both the skin and MAP packaging. Layout 2 can be used with the labeling machine — this is the wraparound label."

To ensure there's no misunderstanding, I wanted to ask about the colors for labels. Do they need to be strictly from the brand guidelines, or is there flexibility to use different ones?