• €80

• 15 designs

• 3 designers

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Logo Design Brief

Mary Hearty is an experienced and highly qualified Nutritional Therapist, swim instructor, and triathlon coach.

Her business; Nourish and Perform serves:
Individuals seeking science-based nutritional therapy for various health concerns.
Athletes and triathletes aiming to improve performance through coaching and nutrition.
Adults learning to swim or refining swim technique.

Mary emphasizes a professional, evidence-based approach to improving health, performance, and well-being.

The Nourish and Perform logo should communicate credibility, trust, expertise, and professionalism with a serious and clinical feel. It should reflect a science-based wellness practice rather than a holistic or “alternative” vibe.

The logo must include the words: Nourish and Perform OR Nourish & Perform
Optionally, a small, simple symbol to accompany the text.

Visual style:
Clean, minimalist, professional.
A modern aesthetic that evokes medical, clinical, wellness and coaching expertise.
No playful or overly decorative elements.
If applicable emphasize the difference between the meaning of the two words in the name
and the fact that one - Nourish deals with the nutritional aspect and the Perform
deals with swim and triathlon coaching.

Symbol suggestions (optional):
A simple icon representing health, balance, precision, wellness, improvement.
Ideas to explore: a subtle leaf (minimalist style), a stylized wave (for swimming), a pulse line or heartbeat motif, or a clean circular form symbolizing balance and wholeness.
The symbol should not dominate the text — it should complement it discreetly.

Typography:
Sans-serif or modern serif fonts.
Professional, clear, and easy to read.
Avoid decorative or script fonts unless it suits 'Nourish'

Color palette:
Primary option: White on a maroon / wine coloured background.
Alternative option: Purple accents — a refined, muted, professional shade.
Minimal color usage preferred; flat design without gradients or shadows.

Tone / Feel:
Serious
Clinical
Professional
Scientific
Trust

A suggestion from the client was to have the word Nourish represented in a healthy style and Perform in contrast in a more modern sharp design.

Logo Text

Nourish and Perform OR Nourish & Perform