• €110

• 398 designs

• 78 designers

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Logo Design Brief

About us:
Krähenfrau is the new umbrella brand of storyteller Nicole Krähenmann. It unites different projects:
MärchenKoffer (storytelling of fairytales for children and adults)
HolderZiit (rituals, Celtic Wheel of the Year, women’s circles, weddings and other ceremonies)
Voice work / narration like audio books etc.
Work with children to help them gain confidence and social skills.

We already have established logos for MärchenKoffer and HolderZiit. Now we are looking for a strong yet harmonious logo for Krähenfrau as the overarching brand. Right now only the fairy-tale storytelling aspect has a website: www.maerchenkoffer.ch, but a new website is in the works.

What we need:
A poetic, mystical, and timeless logo that works in harmony with the existing sub-brands, but can also stand out on its own.

Style:
Minimal line art, possibly circular or semi-circular design (to connect with existing logos).
Raven/s as the central element (symbol of “Krähenfrau” = “Raven Woman”).
OR black feather/s
Maybe incorporate a raven or black feather and possibly a woman.
If a woman, make it implied. Could also be that the raven is only implied.

Typography:
Clear, elegant, poetic – should harmonize with MärchenKoffer & HolderZiit logos.
No heavy ornamental fonts.
Colors: probably anthracite / black, but open to suggestions

Deliverables:
Main logo (with text “Krähenfrau”)
Simplified icon version (for social media / favicon)
Vector files + PNG with transparent background
Use cases: Website (kraehenfrau.ch), business cards, print, social media.

Target Market(s)

women and children

Industry/Entity Type

storytelling. womens circle, rituals like weddings etc., voice work (in studio),

Logo Text

Krähenfrau or krähenfrau or KrähenFrau

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a raven/crow bird in some form (could also be a black feather) and possibly a woman or womans face

Should not have

• too many lines or details, simplicity is key

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Files

Download all files - 0.5 MB