• €290

• 309 designs

• 127 designers

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Logo Design Brief

Context & Vision
I want to create a strong, recognizable, and inspiring brand: Fenix.
This project goes far beyond sports. It’s about a complete lifestyle: fitness, nutrition, well-being, and personal growth.
Joining Fenix means choosing renewal, a long-term transformation of oneself, no matter the age or level.

Meaning of the name
The word Fenix comes from the idea of “rising from the ashes.”
It’s not just a mythological symbol but a metaphor for self-improvement and second chances: whether you are 20 or 58 years old, nothing is impossible.

What I want

A unique and premium logo that immediately conveys renewal and inner strength.

Not necessarily a burning phoenix (too cliché and already overused). I prefer something abstract or geometric (ascending shapes, movement, spiral, energy).

A version where the word “FENIX” is stylized, with a strong, modern typography (the X could become a symbol on its own).

The overall look should be minimalist and impactful, easy to adapt across platforms.

Color codes

Matte Black → power, sobriety, elegance

White → balance, clarity, modernity

Gold (CBA135) → prestige, success, transformation

Desired style

Clean, modern, premium

Easy to remember

Strong identity → the logo itself should be recognizable without the full name

Applications & Use Cases
The logo will be used on:

My website

Social media platforms

Textiles & apparel (t-shirts, hoodies, caps, etc.)

Printed documents & presentations

A mobile app currently under development

Target Market(s)

Men and women aged 20 to 80, motivated to improve their health, fitness, and lifestyle. They are active or aspiring to become more active, looking for premium coaching and guidance in sports, nutrition, and personal transformation. The brand should appeal both to beginners seeking a fresh start and to more experienced athletes wanting to go beyond their limits. The logo must feel modern, inspiring, and high-end, suitable for use in fitness, endurance sports, and lifestyle contexts.

Industry/Entity Type

Health, Fitness, and Lifestyle – A premium coaching brand combining sports training, nutrition, and personal transformation.

Logo Text

Beyond Limits

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Logo styles of interest

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Font styles to use

Other font styles liked:

• bold/strong

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Additional Clarifications I want a round logo (no squares or rectangles). → Either a phoenix inside the circle, or a phoenix shape that forms the circle itself. Next to the round emblem, the word FENIX in bold, modern typography. → One letter can be slightly stylized (for example a bar, a different angle, or a touch of color) to make the brand unique. Underneath the wordmark, include the tagline: “BEYOND LIMITS”. Play with the brand colors (Matte Black, White, Gold #CBA135). → The logo must adapt to different backgrounds (black, white, gold). → For example: black background = logo in gold/white, white background = logo in black/gold, etc. Overall style must remain premium, clean, modern, and powerful, easy to use across website, social media, textile, and app.

Nice to have

• A subtle creative touch on the letter X in FENIX (could be stylized, dynamic, or used as a symbol on its own). Use of geometric or abstract shapes (spirals, ascending lines, energy waves) to represent renewal and transformation. A logo that conveys both strength (for sports) and elegance (for lifestyle/well-being). Possibility of having a monogram version (just the letters “F” or “FX”) for textile and app icon. Slight metallic or gradient effect on the gold (#CBA135) to enhance the premium look. Inspiration from movement / elevation / rebirth rather than literal flames or detailed birds.

Should not have

• No cartoonish or gaming-style logos. No overly detailed flames or generic “phoenix on fire” clichés. No complex gradients or effects that won’t print well on textile. No thin fonts that lose impact or readability. No cheap stock icons (wings, birds, fireballs copied from the internet). No too many elements → the logo must stay clean, simple, and memorable. No colors outside the brand palette (Matte Black, White, Gold #CBA135).