• US$150

• 311 designs

• 126 designers

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Logo Design Brief

I recently got an introduction design created for my insight consulting business. I like where it's going, but want to evolve it a bit further to finalize. Looking for creative ways to improve it.

The logo should evoke leadership and forward movement, thus I like the elephant that is already shown. I'm not sure I need the moon. I want the elephant to have a dot for an eye. Perhaps the stars are in front of the elephant to help convey it is pointing to insights and moving forward. I also would love to explore color.

🎯 Core “Intelligence” Anchor Colors

Deep Navy – #1B2B45 → trust, authority, depth

Slate Gray – #4B5563 → logic, sophistication

🎨 Creative Accents (to keep it fresh)

Teal Blue – #1CA7A0 → blend of logic + imagination

Vibrant Coral – #FF6B6B → creative spark, energy

Goldenrod – #FFC145 → optimism, innovation

⚪ Neutrals to balance

Soft Warm White – #F7F6F3 → clean, friendly backdrop

Light Cool Gray – #E5E7EB → modern, keeps attention on key colors

Logo Text

ML Strategy (business name); Actionable research & insights

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