• US$240

• 170 designs

• 73 designers

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Logo Design Brief

Brand Overview

Name: M3G | Movement3Golf
Founder: Rick Silva — ranked among the top golf coaches in the U.S. by GOLF Magazine and Golf Digest, specializing in biomechanics, human movement, and tour-level instruction.

Core Identity:
M3G is not “just another golf coaching brand.” It is a luxury, high-performance, and science-backed golf instruction company for discerning golfers who demand precision, measurable results, and an elevated experience. Clients include elite amateurs, competitive juniors, and PGA/LPGA Tour players — as well as high-net-worth individuals seeking the most exclusive coaching available.

Differentiator:
Where most instruction is based on guesswork, M3G uses cutting-edge biomechanics, robotics, and motion capture to remove all uncertainty. The result: measurable improvement backed by data, without sacrificing artistry or individuality.

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Brand Personality
• Refined & Luxurious: More akin to a luxury watch or custom suit than a typical golf school. Every detail — from language to aesthetics — should convey craftsmanship, exclusivity, and premium value.
• Modern & Scientific: Clean lines, precision, and a forward-thinking edge that communicates your biomechanical expertise.
• Trustworthy & Authoritative: Instills confidence through Rick’s credentials, results, and thought leadership in the golf industry.
• Minimalist Confidence: No clutter, no gimmicks — design elements should reflect the focus and clarity of a tour player’s game.

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Design Direction

Logo Goals
• Should be instantly recognizable in both large-scale and small-scale formats (think apparel embroidery, social media avatar, signage).
• Needs to work in monochrome (black, white, metallic) as well as limited color palettes.
• Should balance precision (data-driven coaching) with motion/flow (athleticism and artistry).
• Avoid clichéd golf imagery (no cartoon clubs, flags, or balls). If golf elements are included, they should be abstracted or stylized to feel elite and subtle.
• Must have a timeless quality — not overly trendy — so it remains relevant 10+ years from now.

Possible Visual Elements
• Typography: Strong sans-serif or modern serif — something elegant but not delicate. Should convey strength and precision.
• Symbol/Icon: Could integrate:
• A stylized “M3G” mark that becomes a standalone icon.
• Abstract representation of movement or kinetic energy (arcs, vectors, swing paths) to nod at biomechanics.
• Geometric or grid-based construction to signal scientific rigor.
• Color Palette:
• Primary: Deep charcoal/black, metallic silver, or matte navy for sophistication.
• Accent: Gold, copper, or a muted green to subtly nod to golf without being obvious.
• Colors should work on dark and light backgrounds.
• Texture/Finish: Consider usage in foil stamping, deboss/emboss for high-end print materials.

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Brand Applications

The logo must translate seamlessly to:
• Embroidery on apparel/hats (clean, simple shapes).
• High-resolution digital assets for social media, website, and video overlays.
• Print collateral (luxury welcome packets, business cards, book covers).
• Studio signage and environmental branding.
• Co-branded partnerships (e.g., equipment companies, luxury events).

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Creative Brief Summary

“We need a logo that says: precision, exclusivity, and authority — all without shouting. It should be the equivalent of a custom suit in visual form: refined tailoring, perfect fit, and an understated confidence that only those ‘in the know’ truly appreciate. It’s where tour-level performance meets luxury design.”

Target Market(s)

Primary Audience High-net-worth golfers who value exclusivity, measurable results, and personalized service — ranging from elite amateurs to tour players, and successful professionals who view golf as both a passion and a status marker. ⸻ Key Segments 1. Competitive Golfers (Elite Amateurs, College, Tour-Level) • Age: 16–40 • Goal: Gain every competitive edge possible through biomechanics, equipment optimization, and elite instruction. • Motivation: Performance results, rankings, scholarship or tour status, technical mastery. • Mindset: Driven, disciplined, data-inclined, willing to invest heavily in themselves. 2. High-Net-Worth Executive Golfers • Age: 35–65 • Occupations: CEOs, entrepreneurs, finance professionals, legal partners, physicians. • Goal: Enjoy golf at a higher level while maintaining the exclusivity and service standards they’re accustomed to in other areas of life. • Motivation: Status, premium experience, measurable improvement without wasted time. • Mindset: Results-oriented, accustomed to concierge-level service, appreciates refinement over flash. 3. Junior Golf Families • Age: Parents 35–55 with junior players 10–18 • Goal: Structured development pathway from junior to collegiate and beyond. • Motivation: Access to cutting-edge training, mentorship, and college recruiting advantages. • Mindset: Willing to invest in a long-term plan, seeking trusted guidance from a proven authority. ⸻ Psychographics (Mindset & Lifestyle) • They see time as their most valuable asset and are willing to pay a premium to save it. • They believe data and science are essential to improvement, but still appreciate artistry and personalization. • They gravitate toward brands with heritage and authority — Rolex, Bentley, Four Seasons, Titleist — and expect the same level of craftsmanship from their golf experience. • They are brand-conscious, valuing quality and exclusivity over cost savings. • They expect discretion; they prefer private, bespoke environments over mass-market offerings. ⸻ Behavioral Traits • Already invest in other luxury or elite-level services (private fitness trainers, performance nutritionists, personal stylists). • Active on Instagram, but more likely to respond to personal referrals and exclusive invitations than mass advertising. • Golf is not just recreation — it’s a key social and networking activity. • Expect a clear, confident visual brand that signals authority without being ostentatious. ⸻ Implications for Logo & Branding • The design should feel exclusive but not inaccessible — think “members-only” rather than “intimidating.” • Avoid anything overly playful or busy; clean lines and minimalism convey authority. • Color and typography should align with luxury categories, not sports retail. • The identity should work as well on a high-end leather-bound book as it does on a sleek performance polo.

Industry/Entity Type

Golf. Golf instruction. Luxury. Golf Science

Logo Text

Movement 3 Golf

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST HAVES (Non-negotiable) • Works in multiple formats — clean and legible in large and small sizes, including embroidery, social media avatars, and print. • Monochrome adaptability — looks equally strong in black, white, and metallic without losing detail. • Scalable icon/mark — a symbol or stylized “M3G” element that can stand alone without the full name. • Premium, timeless typography — strong sans-serif or modern serif that communicates luxury and authority. • Balance of science and movement — subtly conveys precision/biomechanics and athletic flow. • Color palette rooted in luxury — deep charcoal/black, metallic silver, matte navy, with possible muted green or gold accents. • Minimalist, uncluttered — visual breathing room so it feels confident, not crowded. • Future-proof — should not feel trendy or dated in 5–10 years.

Nice to have

• NICE TO HAVE (Value-adds but not essential) • Subtle motion or kinetic lines suggesting swing paths, arcs, or precision geometry. • Negative space design tricks for hidden shapes or clever depth. • Texture or foil-ready elements for premium print materials. • Abstract nod to golf — extremely subtle (e.g., hint of a ball dimple pattern or club arc without being literal). • Secondary “badge” variation for use on apparel or limited-space applications. • Versatility for co-branding with luxury partners (equipment, resorts, events).

Should not have

• SHOULD NOT HAVES (Deal-breakers) • Literal golf clip art — no cartoon clubs, flags, tees, or balls. • Overly busy or detailed graphics that don’t scale down well. • Trendy fonts that will age quickly or feel gimmicky. • Overly bright / neon colors — avoids cheap or mass-market sporting goods feel. • Overly “sporty” italicized type that leans toward retail athletic branding instead of luxury performance. • Shadows, bevels, or heavy gradients that make reproduction inconsistent. • Stock vector icons — the mark should be completely original and proprietary.

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