• US$250

• 194 designs

• 95 designers

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Logo Design Brief

We need a logo for a new sustainability consulting firm "Updraft Energy"

Our company gets clients mostly from word-of-mouth, so we're open to a more fun, interesting design (doesn't need to be cold/corporate/overly minimalist).

The term updraft comes from migratory birds flying in a V-formation expending less energy due to updrafts from birds in front. We'd like the design to incorporate this concept--there are a couple of potential ways to do so:
1. Logo of 2-4 birds (cranes, pelicans, or geese) flying that incorporates transparency and color gradients to invoke movement
2. Logo of V-formation with either abstract shapes or icons that illustrate birds

See attached images for concept ideas and potential colors.

Logo Text

Updraft Energy

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Colors

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Look and feel

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