• US$150

• 126 designs

• 60 designers

---

Logo Design Brief

domain is joinapothecary.com
🌱 Join Apothecary Brand Guide
🧠 Brand Essence
Name Meaning: “Join” evokes community, accessibility, and inclusion. “Apothecary” brings in roots of holistic healing + modern wellness.

Positioning: Soft science meets minimal luxury. An apothecary reimagined for Gen Z and Millennials. Functional, clean, warm.

👥 Target Audience
Age: 22–38

Values: wellness routines, aesthetics, clean living

Shopping habits: Subscriptions, Instagram/TikTok discovery, DTC-friendly

They want:

To feel better without looking like they’re “on medication”

Accessible but premium wellness

Vibe-driven + lifestyle integration

🧩 Brand Voice & Messaging
Tone Example
Calm “Take a breath. This is for you.”
Empowering “You’re not broken. You’re balancing.”
Inclusive “Everyone’s healing looks different.”
Intelligent “Clinically formulated, naturally made.”

✨ Tagline Options
“Soft science. Strong results.”

“Rituals that work.”

“Gentle medicine. Bold you.”
🎨 Visual Identity
Color Palette: Soft Neutrals + Trust Accents
Color Name Hex Use
Cloud White #F9F8F4 Backgrounds, space
Eucalyptus Gray #D3D7D3 Containers, borders
Soft Charcoal #3C3C3C Typography
Nude Sand #E8DDD3 CTA buttons
Sage Green #A4C3A2 Accents, icons
Blush Clay #D7A89E Seasonal promos, UGC frames

📦 Packaging Style
Frosted glass or refillable pouches

Embossed logo in soft charcoal or sage

Rounded label corners, lowercase text

Stickers for refills → “this is what’s working”

Logo Text

Apothecary