Clean (less chemicals) Underwear for Boys and Girls 2-18 years old

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This customer received 268 logo designs from 97 designers. They chose this logo design from fly design as the winning design.
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Logo Design Brief
Creating a line of active and athletic clean underwear for boys and girls. Need a logo and branding. Want it to be fun, clever and happy and appropriate for children and youth/teens. Would like a logo and branding. I have attached some fonts and color ways. Would love to incorporate a shape or something that flows with the name. Something happy - maybe in lower left side of the ones if the tag line is off to the right in a contrast color.
Target Market(s)
Moms
Industry/Entity Type
Fashion
Logo Text
Name: Cheekies Tag: Wear Cleaner Underwear
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An identifiable logo - makes you smile to look at it. Not too complicated but has life.
Nice to have
- A creature, a symbol - something in addition to the words that can make it identifiable but not too young... not just for 2-6 year olds, need it to work for 16-18 year olds, too.
Should not have
- anything sexual, suggestive, aggressive and so on