Logo for Wesley’s Cocoa Farm – Bean-to-Bar Brand Featuring Word-Based Cocoa Pod

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This customer received 373 logo designs from 114 designers. They chose this logo design from fly design as the winning design.
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Logo Design Brief
I’m launching a bean-to-bar chocolate brand called Wesley’s Cocoa Farm, and I need a unique, custom logo.
I’ve uploaded a rough sketch of a cocoa pod illustration made entirely from the word “WESLEY.” This is an important brand motif, and I’d like to retain that concept — but improved and polished by your creative hand.
I’m looking for a few distinct logo concepts (even rough ones) to choose from before refining the final direction.
The overall feel should balance natural and artisanal elements (since this is a farm-to-bar brand) with a clever or meaningful design twist.
Please avoid anything overly corporate or cartoonish. Organic, intelligent, and visually clean is the direction I’m after.
Target Market(s)
Middle aged women with money
Industry/Entity Type
bean to bar chocolate maker
Logo Text
Wesley's Cocoa Farm
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- the cocoa pod (cleaned up) that I've attached