• US$150

• 154 designs

• 64 designers

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Logo Design Brief

Logo Design Brief for Ascend Healthcare
Overview
Ascend Healthcare is a modern, mission-driven company that partners with Federally Qualified Health Centers (FQHCs) and Community Health Centers (CHCs) to build and operate behavioral health service lines. We’re not a provider — we’re an enablement partner. We plug in seamlessly with care teams, bring advanced tools and technology, and help clinics expand access to behavioral health care in their communities.

We are seeking a modern, clean, and trustworthy logo that reflects our role as a high-end, tech-enabled partner in the healthcare space.

Design Goals
Modern & Aspirational
The logo should feel fresh and forward-looking — something you’d expect from a startup backed by top venture firms. Avoid outdated healthcare clichés like medical crosses or hearts.

Clean & Minimal
The design should be simple, with thoughtful typography and a clear visual identity. Nothing overly decorative or busy.

Trustworthy & Professional
We work directly with clinical and executive teams at safety-net healthcare organizations. The design should feel credible and high-end — not playful or corporate in a generic way.

Visual Inspiration
We love logos that:

Integrate subtle upward motion (e.g. arrows, rising curves, abstract ascension)

Use geometric or custom typography (the lowercase “a” could potentially include an upward arrow or motion concept)

Incorporate a burst or radial symbol to imply amplification or support

Are built around tech-forward but human design principles

Text to Include
Primary wordmark: Ascend

Subtext: HEALTHCARE (can be small and simple under or beside)

We've attached the current website design so you can get a sense for the brand system. Just missing the logo.

Target Market(s)

Federally Qualified Health Care Centers

Industry/Entity Type

Healthcare

Logo Text

Ascend Healthcare

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use colors in website design

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Files

Download all files - 15.3 MB