Australian activewear / leisurewear / urban wear start-up, logo design required.

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This customer received 356 logo designs from 120 designers. They chose this logo design from AS_Official as the winning design.
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Logo design required for a new company, this will be linked to our other apparel (teamwear) branded company. The new company is called 'FREEBYRD ATHLETIC'.
A fusion of style and function, this brand stands at the crossroads of performance and self-expression. Inspired by the raw spirit of Tasmanian grassroots, and global urban culture, it aims to empower wearers to move confidently—whether they're chasing goals at the gym, exploring city streets, or unwinding with mates.
- Ages 18–40
- Creatives, athletes, and everyday legends seeking premium comfort with edge
- Values: Individuality, authenticity, sustainability, community pride
- Bold: Minimalist design, maximum impact
- Authentic: Rooted in local pride with a global heartbeat
- Adaptive: Gear that shifts effortlessly from active to leisure
- Elegant: Clean lines, refined color palettes, timeless appeal
- Instantly recognisable and scalable across apparel, packaging, and digital
- Capable of standing alone (symbol/icon/text) or alongside full brand name
- Reflects urban movement and quiet strength—not loud, but present
- Adaptable in monochrome and color for embroidery, screenprint, and digital use
Logo Text
FREEBYRD ATHLETIC (can be caps or non-caps - pending your style!)