• £400

• 393 designs

• 162 designers

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Logo Design Brief

We are seeking a professional, modern, and technology-driven logo design for our debt collection and trace services business, TLR. We operate in the UK and internationally, specialising in pre-litigation debt recovery, legal debt collections, and trace services across commercial (B2B), consumer (B2C), and regulated debt sectors.
Our company is powered by Atlas, our proprietary, state-of-the-art debt management platform. As a fintech-driven business, technology, automation, and streamlined customer journeys are at the heart of our services. Our logo needs to reflect both professional trust and modern innovation.

What We Need:
• A professional, modern, and bold logo that communicates strength, trust, and technology.
• Must feel suitable for financial/legal services, while standing out from traditional, outdated debt collection brands.
• The logo should be clean, corporate, and versatile for both digital and print usage.
• No cartoon styles or overly casual designs.

Design Considerations:
• Incorporate concepts of technology, automation, global reach, and financial professionalism.
• Colours: Open to designer suggestions, but we generally lean towards navy, gold, silver, metallics, or deep blue tones. Avoid overly bright or playful colours.
• The design should not rely heavily on stereotypical debt imagery (e.g., pound signs, chains, or scales of justice).
• Must work both with and without a strapline. (We will decide strapline separately.)

Deliverables:
• Primary logo (suitable for website, branding, documents).
• Icon version (for app usage or favicon).
• Transparent background versions.
• Full vector files (AI, EPS, SVG) and standard formats (PNG, JPEG).
• Fonts used.

About Us:
• TLR is a fintech-focused debt recovery specialist.
• We manage debts from pre-litigation through to legal enforcement.
• Our proprietary platform, Atlas, allows us to engage customers worldwide through digital channels.
• We service both corporate clients and regulated sectors.

Target Audience:
• Corporate businesses (B2B)
• UK consumers (B2C)
• Law firms / Financial services companies
• Regulated debt sectors

Tone:
• Professional | Trustworthy | Innovative | Technology-driven | Financial industry feel

Optional (but welcomed):
• Subtle references to global reach or connectivity.
• A minimalist icon that could stand alone for digital use.

Target Market(s)

• Corporate businesses (B2B) • UK consumers (B2C) • Law firms / Financial services companies • Regulated debt sectors

Industry/Entity Type

Debt recovery and Trace

Logo Text

Trace Locate Recover

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• • The design should not rely heavily on stereotypical debt imagery (e.g., pound signs, chains, or scales of justice)