• US$150

• 29 designs

• 8 designers

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Label Design Brief

1. Visual Appeal:
o Add vibrant, pet-friendly imagery (e.g., happy dog, paw prints) and a calming color scheme
o Use bold, sans-serif fonts for dosing info and ensure the LibertyPaw logo is prominent.
o Highlight weight ranges and chew quantities with distinct formatting (e.g., colored boxes).
2. Clarity and Usability:
o Present dosing in clear format ie:
 Up to 25 lbs: 1 soft chew daily
 25–50 lbs: 2–3 soft chews daily
 50–75 lbs: 3 soft chews daily
o Include dog size icons (small, medium, large) next to each weight range.
o Clarify the “2–3 chews” range for 25–50 lbs (e.g., suggest vet consultation or split into 25–37 lbs: 2 chews, 38–50 lbs: 3 chews).
3. Customer Trust and Engagement:
o Add a tagline like “Tasty Relief for Your Pet’s Allergies” and highlight benefits (e.g., “Natural Ingredients”
o Include a QR code linking to www.libertypaw.com for product details and reviews.
o Note safety info: “Consult your vet before use. Keep out of reach of children.” - Make sure label satisfies all laws for supplement labeling
4. Scannability:
o Use bullet points or paw-shaped icons for dosing tiers.
o Emphasize key terms like “Daily” and weight ranges in bold or color.
5. Practical Additions:
o Include storage instructions (e.g., “Store in a cool, dry place”).
o Add contact info (website or customer service number) for support.
o Mention common allergy symptoms (e.g., itching, sneezing) to help customers identify the product’s purpose.
ATTACHED IS A SAMPLE LABEL FROM THE MANUFACTURER... IT LOOKS AMATEURISH ... EVERYTHING ON THE LEFT AND RIGHT PANEL HAS TO BE ON THE LABEL, BUT EVEN THAT CAN LOOK BETTER.

Target Market(s)

Dog owners who buy supplements for their dogs

Industry/Entity Type

Pet supplements

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our name and supplement name. In this case it is a canine Allergy supplement. Small American flag

Nice to have

• see project description.. SAGE GREEN HEX: #A8B5A2 HERITAGE BLUE HEX: #4D678 these are colors on our site...you can try these but if you have something better, I am open

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