• €110

• 367 designs

• 172 designers

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Logo Design Brief

Jet Fuel is a creatine gummy for high-performing men and women in their 20s and 30s — the type who train hard, work smart, travel often, and bounce back fast. We’re launching a bold, witty, and athletic supplement brand with a visual identity inspired by retro sports culture.

We’re looking for a logo that captures our vibe: retro sport meets modern energy. Think Gatorade meets Liquid Death at a retro tennis club. The logo should feel clean, punchy, and portable — strong enough for gym bags and travel kits, but playful enough for digital and social presence.

We want the logo to be:
= Bold and legible (on a label, social posts, merch)
- Sporty but not cliché (avoid generic dumbbells or supplement tropes)
- A little nostalgic (90s athletic wear, racing stripes, bold sans-serifs)
- Modern and minimal (nothing too busy or overdone)

Color palette: Burnt orange, teal, mustard yellow, washed grey/cream.

Typography: Bold, sans‑serif with vintage charm—consider drop‑shadows or inline accents.

Elements: Racing stripes, badge shapes, minimalist icons (like lightning bolts or gummy outlines).

Tone: Athletic, cheeky, and portable. Something that looks good clipped to a gym bag or flying through an airport scanner.

Some inspiration in the mood board attached.

Deliverables should include a primary logo (with text) and a standalone icon or monogram (for small-format use).

Logo Text

JETFUEL / Jet Fuel

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