• US$150

• 204 designs

• 99 designers

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Logo Design Brief

We are looking for a fresh, modern and creative Logo Design for "Nitro Valley"

About Nitro Valley
• A bold, innovative nitro coffee and beverage brand founded by an Asian mom entrepreneur in Los Angeles, California.

The brand embodies the spirit of "mom power"—resilience, creativity, and community—while delivering high-energy, nitrogen-infused drinks that stand out in the competitive coffee scene.

We’re seeking a logo that captures Nitro Valley’s unique identity, reflecting its Los Angeles roots, the founder’s cultural heritage, and the empowering narrative of a mom-driven venture.

Primary Target Audience - Urban professionals, millennials, and Gen Z coffee enthusiasts (ages 18–40) in Los Angeles and beyond, who seek unique, high-quality beverages and gravitate toward brands with authentic, inspiring stories.

Secondary: Local communities, particularly Asian-American and mom-driven audiences, who value cultural representation and entrepreneurial spirit.

Design Objectives - Create a logo that visually communicates Nitro Valley’s identity as a mom-powered, Los Angeles-based nitro coffee and beverage brand.

Reflect the energy and smoothness of nitro-infused drinks through dynamic yet approachable design elements.

Ensure the logo is versatile for use on packaging, merchandise, digital platforms, and cart / trailer / umbrella /t-shirts/ signage.

Brand Personality - Bold, Energetic, Healthy, Smooth - Nitro Valley stands out with its innovative nitro infused beverages and fearless entrepreneurial spirit. - **Empowering**: Celebrates the strength and resilience of moms, particularly an Asian mom breaking into the beverage industry. - **Modern**: Rooted in Los Angeles’ trendy, urban coffee culture, with a sleek, contemporary aesthetic. - **Authentic**: Grounded in family values, community, and cultural pride. - **Energetic**: Captures the vibrant, caffeinated buzz of nitro drinks and the dynamic Los Angeles lifestyle. **Design Requirements** - **Style**: Modern, minimalist, with a touch of playfulness.

Avoid overly ornate or dated designs.

**Elements that MAYBE Included**: - We'd really like a Nitro Coffee Glass, Motif reference to Nitro coffee with cascading bubbles, creamy texture, or such. AVOID the COFFEE MUG/ Cup, OR OVERLY LOOKING LIKE BEER.
Could add A nod to Los Angeles Valley.

**Typography**: Clean, Smooth (Rounded?) bold fonts with a modern edge.

**Color Palette**: Vibrant yet sophisticated colors inspired by Los Angeles coastal blues, and nitro coffee (e.g., creamy beige, rich browns).

Industry/Entity Type

Mobile Coffee Cart

Logo Text

Nitro Valley

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern, Bold, Smooth fonts - Should be appealing to general demographic

Nice to have

• Glass motif with Rich Nitro Coffee Brown color with beige froth

Should not have

• Coffee / Tea cup, Mug, Bean, Beer like glass - Nitro Coffee is not regular coffee