ZenSMELL - bridge between athlete and leading sport brad (Nike, OB, Hoka, puma)

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Logo Design Brief

We need a logo for our NEW company ZenSMELL.
The product is an "Odor eliminator", using biotechnology and its 100% Made in Korea.
Our users are athletes: football, volleyball, running, squash, badminton... every sports that make your gears smell bad...
Our final clients are the leading sports brands like Nike, On, Puma, Asics, Hoka, Reebok, etc..
We are looking for a logo with the same DNA and code of our final clients, the SPORTS brands = respecting the following values
1. Simplicity
A good sports logo is simple and easily recognizable, using clear symbols and minimal text. Think of logos like Nike's swoosh, which stands out and is easy to remember.
2. Versatility
A great sports logo works well in different sizes and backgrounds. Whether on a jersey or online, it stays clear and visible. Versatile logos, like the NBA silhouette, look good in print, online, and TV.
3. Relevance
A fitting sports logo represents the team's spirit, using symbols and colors that fans can relate to emotionally. It creates a strong bond between fans and the team.
4. Timelessness
A timeless sports logo doesn't follow short-lived trends, staying relevant and recognizable to fans for many years. It remains untouched by the latest graphic design technology because its value is defined by its rich legacy rather than temporary design trends.
5. Originality
An authentic sports logo distinguishes itself through its originality, creating a unique team identity that leaves a lasting impression on sports enthusiasts.

We will have a range of 8 to 10 products.
All our PACKAGING will use the DNA of our final clients again (Line, Puma, On etc...) very flashy colour, very dynamic style, like the marketing used for the football boots or running shoes: Yellow, Green, Purple, Turquoise, Pink etc...

We will need 2 stlyles:
1) white logo with black background
2) black logo with white background

Industry/Entity Type

Leading sport goods = Nike, ON, Puma, HokaKA etc...

Logo Text

We need a symbol logo "ZS" + ZenSMELL (text).. same concept as Nike with the Swoosh only & swoosh + NIKE


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 2 logos = "ZS" logo + "ZS + full name with a special font
Should not have
  • WE ARE NOT A CLEANING BRANDS .... focus on our clients universe = nike . hola . puma . on..BE dynamic, happy, sharp, timeless etc...

Files
PDF
0-PITCH - ZenSMELL - 22.06.2025
Sunday, June 22, 2025
Payments
1st place
€110
Total
€110

Project Deadline
11 Jul 2025 22:37:30 UTC
Language

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