• €90

• 50 designs

• 21 designers

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Flyer Design Brief

✅ Specifications – Creation of an Institutional Flyer – Rando E-motion
🎯 Main objective
Create a striking, clear and attractive flyer for specialist institutions, to encourage them to organize outings with Rando E-motion by highlighting:
• Accessibility for people with reduced mobility.
• The adapted Swincar Tandem.
• The unique mountain experience.
• The professionalism and kindness of the team.
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🧩 Context
Rando E-motion offers mountain hikes using an electric Swincar Tandem, specially designed for people with disabilities. The goal is to provide an immersive experience in the great outdoors, even for people with severe mobility limitations.
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👥 Target audience
• Managers of medical-social establishments.
• Specialized educators, facilitators, occupational therapists.
• Institutions welcoming people with motor or mental disabilities.
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💡 Key message to convey
"With Rando E-motion, open the doors to the mountains for your guests. Offer them an unforgettable experience in the great outdoors thanks to our specially adapted Swincar Tandem."
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📝 Content to integrate
🔹 Main hook (strong visual impact)
“The mountains accessible to all, finally possible!”
🔹 Presentation text
• Short presentation of Rando E-motion.
• Highlighting the Swincar Tandem:
o Fully adapted.
o Ease of installation.
o Comfort and safety.
• Description of the experience:
o Exceptional panoramas.
o Gentle sensations and total immersion.
o Caring and professional supervision.
🔹 Promise / benefits
• Total inclusivity: accessible even to people with severe disabilities.
• Enriching and rewarding outing for participants.
• Supervision by a passionate, trained and caring team.
🔹 Practical information
• Location / Areas served.
• Duration of outings.
• Capacity (1 person per Swincar + accompanying person).
• Contact (reservation, questions, quotes, etc.).
🔹 Contact details
• Rando E-motion logo.
• Telephone / Email / Website.
• Social networks (if relevant).
• QR Code to demonstration video or website.

Target Market(s)

Specialized institutions with people with disabilities

Industry/Entity Type

Tourisme, activité en montagne

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It's aimed at leaders and should appeal to their sensibilities. You should feel that it's a fun, peaceful, and safe activity.

Nice to have

• A4 format (front / back)

Should not have

• I don't want blurring but I need to change the faces of the people in the photos, I don't have permission to use their faces.

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Files

Download all files - 3.2 MB