• £90

• 34 designs

• 19 designers

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Graphic Design Brief

I have an idea already that I'm trying to develop but I haven't got the expertise to do it! I've already sketched out something which is attached which is trying to capture what I'm looking for - see files elevate.png and elevate v2.png. The final design will be used on a poster which is 280cm x whatever height scales well with your design in LANDSCAPE format. The design should have elements of my design. I'd prefer line drawings over photographs.

I own a campervan company that converts plain vans into a van with a lifting roof (see www.elevatepoptoproofs.co.uk). I keep thinking of the ape to man classical drawing (attached) and was trying to show an evolution from a plain van to a camper van. In my design it's missing a slide, because after we put the roof on we can add windows, kitchens, van electrics, carpeting, solar so I'm not sure how to depict this or if I should avoid this.

I was considering having a silhouette of a man with a square wheel thinking about how to make it roll and that would be the start of the evolution from that into a van, then into a camper van.

The artwork can be fun, show humour. We just want to convey the message that we take a plain van and can cut the roof off and put on a lifting campervan roof.

I have included our company logos in 2 different orientations.

In my mind the sections should be
1. Own a van? Possibly list the brand logos under that question. Show a regular panel van.
2. Add a poptop roof from £2,600. Show a van with the pop top roof
3. Add the slide I mention above maybe adding on van windows if you can make the concept work
4. Finish with the Elevate logo, and the tagline - elevate your vanlife, where vanlife is a popular tag on social media and those that are into campervans understand this.

This requires some design and marketing input which I just don't have in me.

The Font that is similar to the Elevate logo font is in the Adobe Font library and is called Kanto SemiCond ExtraBold Normal with additional spacing between the letters. I mention this in case you wish to use that, but that is up to you.

Target Market(s)

People who love campervans, and want to convert their standard van to a campervan

Industry/Entity Type

Campervan

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Font styles to use

Other font styles liked:

• Kanto SemiCond ExtraBold Normal

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My logo which I've uploaded

Nice to have

• Humour in the messaging

Should not have

• I can't think of any

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Files

Download all files - 0.3 MB