Logo for an American Truck Mechanical Shed
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This customer received 97 logo designs from 37 designers. They chose this logo design from step forward 2 as the winning design.
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About the Business
A mechanical shed specializing in American trucks – F-Trucks, Rams, and Chevrolets – with a strong link to agriculture and rural use.
Style Direction
We’re after a rugged, vintage, and timeless look. Think classic Americana meets outback utility. We'd love to explore:
Cattle brand-style logos (simple, scorched or stamped look)
Vintage truck motifs (grilles, silhouettes, badges)
Or a hybrid that reflects both truck culture and rural grit
Vibe:
Bold, masculine, scruffy
Feels aged and built to last
Appeals to hardworking, truck-loving Aussies
No sleek or modern styles – keep it raw, tough, and classic.
Target Market(s)
American Truck Owners
Industry/Entity Type
Automotive Mechanics
Logo Text
Big Boys Big Toys (or 3BT)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Long Hornes (cattle)
Nice to have
- cattle branding style (different cattle brands would use the name differently, some "3 Lazy B T" or different options.
Should not have
- No sleek or modern styles – keep it raw, tough, and classic. NO TOOLS, CAULKS OR MECHANICAL ITEMS. No flags or eagles