• A$150

• 153 designs

• 68 designers

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Logo Design Brief

We need a sophisticated, modern logo for Nest Dental, a premium dental brand that's reimagining the dental experience in Australia. We're creating dental practices that patients actually look forward to visiting.
Nest Dental transforms traditional clinical dental environments into calm, welcoming spaces that prioritize patient comfort and experience. We use cutting-edge technology, thoughtful design, and empathetic care to remove the anxiety and fear traditionally associated with dental visits.
Our approach focuses on:

Patient Experience First - Every touchpoint designed around comfort and care
Modern, Non-Clinical Environment - More like premium retail/hospitality than traditional dentistry
Anxiety Reduction - Specialized in making nervous patients feel safe and comfortable
Premium Quality - High-end experience that reflects the investment in your smile
Australian Service Innovation - Leading patient centric design of dentistry in Australia

Target Audience: Australian patients (ages 25-60) who want the dentost to put the patient first, experiences that prioritises their comfort and results.
Market Position: Premium feel, mainstream proving alternative to boring old traditional clinical dental practices - "This is not your typical dentist."
Brand Essence: "A dental experience that finally puts you at the centre"

Style Direction for Designers:
Sophisticated and contemporary, not clinical or medical-feeling
Should feel more like a premium lifestyle brand than traditional healthcare
Ideally it works just as "Nest", but for marketing we will need to append "Dental" (SEO etc)
Calming and approachable while maintaining professional credibility
Consider subtle elements that suggest care, comfort, or transformation
Would love to see a smiling "e" in Nest.
Must work beautifully in modern, design-forward clinic environments
Please no visual of a tooth or any version of a tooth. Simple, elegant, appealing

Target Market(s)

20-60 age

Industry/Entity Type

Health

Logo Text

Nest ( Dental)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• elegance, simplicity, understated

Nice to have

• Shades of green, but not bright or garish colours, Would like to see a graphic which leverages the3visual of a birds nest

Should not have

• Should not have teeth in it, should look nothing like the traditional suburban dentist, Should not have a Capital "N"

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Files

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