• A$150

• 30 designs

• 11 designers

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Label Design Brief

We’re looking for creative designers to help us craft a new product label for our Heavy Duty Mattress Protector with Handles. This upgraded protector features 28 handles, thicker material, and more durable zippers and carry handles, making it the ultimate choice for quality and convenience.

The label will need to be adaptable for four different product variants, each distinguished by size and color. We're after a clean, modern design that stands out both in print and online, with a focus on simplicity, bold visuals, and minimal text. Icons are encouraged to convey key product features.

What We Need:
A one-sided design for printing on the outer packaging and for use on the website product page.
A designated area for a barcode and QR code.
Clear size/dimension details and an improved image of the product (we’ll provide the image).
The design should emphasise the product's durability, innovation, and the high quality of the brand.
This is your chance to create a label that reflects the strength and premium nature of our product while appealing to customers online and in-store!

Submit your design and help us showcase our commitment to quality and innovation!

Target Market(s)

Primary target: Removalists. Secondary target: consumers preparing to move house.

Industry/Entity Type

Removals, transport and logistics.

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Font styles to use

Other font styles liked:

• Montserrat is a good starting point, along with variations of this. We are open to your creativity too, so please don't be scared to stay other fonts

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use of brand related fonts such as Montserrat. Use of preselected variant colours as the primary colour for each variant, as the colour determines the size/variant. The size and colours are: Super King - C8285C - King - FFC300 - Queen - 003666 - King Single - 007E4F. Template design which can be reused for further variations. Ready for print artwork and files.

Nice to have

• We're looking for design submissions that align with a hardware-related product, specifically one that delivers heavy duty protection. The design should reflect strength, durability, and reliability — it should feel built-for-purpose and visually communicate those values at a glance.

Should not have

• Our customers are practical and no-nonsense. The design should speak to them directly: clear, confident, and useful. It should reinforce the message that this is a dependable tool that supports them in delivering their own high standards of service. We have attached the current product label design to this project - designers should avoid reproducing outdated designs or concepts similar to our current design - we are looking for a fresh new look that we can implement across all our product ranges.

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Files

Download all files - 5.8 MB