Luxury Streetwear Design for Carp Fishing Brand – Solution Boilies

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This customer received 33 apparel designs from 14 designers. They chose this apparel design from Foulanan Design as the winning design.
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We are Solution Boilies, a premium bait brand dedicated to carp fishing. Our bait is completely based on research. We're looking for a high-end streetwear-inspired design for a black hoodie and T-shirt that speaks to passionate carp anglers. The apparel will be high quality, and the print design must reflect luxury, identity, and bold outdoor spirit.
What we want:
✅ A unique, bold and modern design suitable for both hoodie & T-shirt
✅ Design should include the carp fish from our logo (logo files will be provided)
✅ Use only the following color palette:
Gold Yellow (#D4AF37)
White (#FFFFFF)
Grey (#6D6E71)
The garment color will be black – do not use black in the design background.
✅ You may experiment with popular imagery from the carp fishing world, such as:
A carp’s dorsal fin breaking the water surface
An ice kingfisher
Subtle silhouettes or abstract nature/outdoor elements
Fishing gear in minimal stylized form
Design Style:
Modern streetwear aesthetic
A touch of luxury and exclusivity
Masculine and powerful look, no childish or cartoonish elements
Target Audience:
Men aged 25–45 who are dedicated carp anglers and take pride in both their gear and their appearance.
Other Notes:
The design should be print-ready, preferably vector-based
Works well on both centered chest prints and oversized back prints
You may propose different layout versions if helpful
Target Market(s)
Carp anglers - People who fish for carp.
Industry/Entity Type
Outdoor - carpfishing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.