• US$110

• 14 designs

• 5 designers

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Graphic Design Brief

UPDATED BRIEF ON NUMBER 7
This cordial manufactured in Malaysia, belongs to the same product category as Sunquick and Ribena. Feedback has suggested that the current Ameen label lacks visual appeal, prompting us to embark on a redesign that enhances visibility and draws consumer attention on store shelves—both locally and internationally.

Key design requirements:
1- The concept should be versatile enough to accommodate various flavors, including Mango, Orange, Grape, Sarsi, Lychee, Rose, and Pineapple, while maintaining a cohesive brand identity.
2- All essential product information must be incorporated, ensuring clarity and compliance with both local and international labeling regulations for export markets.
3- Designers are encouraged to explore creative approaches to make the label visually striking, culturally adaptable, and appealing across diverse consumer demographics.
4- The brand logo may be presented in either white or red, depending on what best suits the overall design while maintaining strong brand recognition in global markets.
5- You may refer to our current label for your perusal.
6- The redesigned label must follow the same artwork dimensions as the existing version. We include the cordial bottle image for your illustration.
7- Real fruit images can be used on label

https://drive.google.com/file/d/1thGniEYuk6kT9TPkO35sSnPMYGNtjJRP/view?usp=drive_link

Target Market(s)

Malaysia, Archipelago, Middle East, African counteries

Industry/Entity Type

Beverage

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Font styles to use

Other font styles liked:

• any fonts suitable but not too fancy.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Info like in artworks

Nice to have

• creative approaches to visually represent the flavor through design elements such as color palettes, abstract patterns, typography, and symbolic imagery other than pictorial fruits/ graphical fruit

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Files

Download all files - 86.1 MB