• US$150

• 399 designs

• 132 designers

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Logo Design Brief

We are a professional systems integration firm specializing in commercial solutions for large-scale venues such as stadiums, amusement parks, arenas, and entertainment complexes. We deliver cutting-edge audio, video, networking, and control systems designed for high-performance and reliability in demanding environments. We want to explore other colors as well as see options with existing colors. Architecture firms and Engineering and Construction firms are some of our clients.

Logo must denote sophistication, high performance and class. Think of it as the Mercedes Benz of professional audio and video integration. We want to consider using an icon but it needs to be stylized and not to contain the words AV.

Design Goals:
• Industrial & Sophisticated: The logo should convey strength, precision, and innovation while maintaining a clean, modern look.
• Tech-Focused: Incorporate elements that subtly reflect technology, integration, and connectivity, highlighting our role in building advanced AV infrastructures.
• Minimalist & Professional: The design should be clean, with bold, structured elements that evoke confidence and technical expertise.
• Versatile & Scalable: The logo must work across large signage, digital platforms, and print, maintaining clarity and impact at any size.
• Color Palette: Lean toward bold, industrial tones—dark gray, black, silver, navy, and white—with possible high-energy accent colors like orange or electric blue for a tech-forward edge.

Target Audience:
Architects, engineers, facility managers, project managers, and decision-makers in large-scale commercial venues.

Logo Elements to Consider:
• Typography: Strong, sans-serif fonts with an industrial feel. Custom typography could enhance the sense of uniqueness and modernity.
• Iconography: Abstract geometric forms symbolizing connectivity, system integration, or large-scale network flow (e.g., stylized grid, signal waves, or interlocking structures).
• Wordmark or Combination: Open to a strong wordmark or a combination of an icon and wordmark for flexibility in branding. – not present in current rendition

What to Avoid:
• References to home luxury design.
• Overly decorative elements or soft aesthetics.
• Trendy, complex design styles that could age quickly.

Examples of Desired Feel:
• Crestron for its corporate strength and modernity
• Bosch for industrial, global reliability
• Extron Electronics for its technical and precise aesthetic

Attached you will find documents depicting the existing logo as well as the company's competitors.

Target Market(s)

Architects, engineers, facility managers, project managers, and decision-makers in large-scale commercial venues.

Industry/Entity Type

Audio Visual Integration. The people who install audio, video and lighting in large venues, such as stadiums.

Logo Text

Pro AV

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• icon as part of the logo. Think of Mercedes Benz.

Nice to have

• This is one logo and design scheme we like: https://www.clairglobal.com/ notice it comes across as techie but also sophisticated.

Should not have

• • References to home luxury design. • Overly decorative elements or soft aesthetics. • Trendy, complex design styles that could age quickly.

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Files

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