• £110

• 248 designs

• 130 designers

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Logo Design Brief

1. Company Name:

eSim.co.uk

2. Business Overview:

eSim.co.uk is a digital only provider of eSIM services for travelers, remote workers, and tech-savvy users in the UK and globally. The company offers instant connectivity with data plans that eliminate the need for physical SIM cards.

eSim.co.uk will also offer eSims for IOT devices and enterprise use.

3. Brand Values & Personality:

* Modern
* Efficient
* Trustworthy
* Innovative
* Tech-forward
* Eco-conscious (since eSIMs reduce plastic use)

4. Target Audience:

* International travelers
* Digital nomads
* Remote workers
* Tech-savvy consumers
* Businesses seeking streamlined connectivity

5. Design Preferences:

Typography:
Clean, modern sans-serif fonts
Readable at small sizes
Preference for geometric or slightly futuristic fonts

Color Palette (initial ideas):
Blues or teals (for tech and trust)
Optional: accent colors like orange, green, or white for contrast
Should also work in monochrome/black & white

Style:

Minimalist and modern
Flat or semi-flat design (no 3D or heavy gradients)
Tech-savvy but approachable

6. Please ...

Avoid cliché tech symbols (unless used creatively)
Avoid overly complex or busy designs
No outdated or overly playful fonts
Don’t use images of physical SIM cards (this is about eSIMs!)

Logo Text

eSim.co.uk

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.