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Mobilia Company Logo Update
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US$150
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310 designs
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90 designers
Logo Design Brief
Project Overview:
We are seeking a talented logo designer to refine and modernize our existing logo for Mobilia Cost Reduction, a professional services firm that helps companies reduce fixed operating costs without changing vendors or service quality.
Our current logo concept is strong but needs a more polished and cohesive execution. We're looking for a clean, modern, and professional design that communicates cost reduction, financial clarity, and trust, while maintaining a bold visual identity that stands out at conferences and in digital spaces.
What We’re Looking For:
Text: The logo must include the full name: Mobilia Cost Reduction
“M” Treatment: The first letter M should be stylized to incorporate a financial chart or line graph theme, with a downward-pointing element (such as an arrow) subtly implying cost reduction
Typography: Clean, modern, sans-serif font for “Mobilia”
Subtext: “Cost Reduction” should be secondary in size but still legible
Color Scheme: #0D7BE2
Style: Minimalist, flat, and scalable. It should look great on business cards, websites, and large booth signage
Deliverables:
Primary logo in vector format (AI, SVG)
High-res PNG and JPEG on black and white backgrounds
Transparent background version
Fonts used
Style guide or color codes (if possible)
Attached are two files with the current logo we wish to replace. And a version that we like provided by ChatGPT. We are open to fresh ideas.
Updates
I really like the shape of the "M" in the new logo from the project brief. I’d like the fourth stroke of the "M"—the final downward line—to end in an arrowhead, symbolizing cost reduction.
Please explore versions where this final stroke:
Transitions into a horizontal line that underlines “Mobilia”, or
Points toward the words “Cost Reduction”, creating a visual narrative.
The idea is for this stroke to represent costs going down and then staying down over time—a drop followed by stability. A visual curve into a horizontal line could work well for this.
Additional guidance:
The "M" should remain integrated into the word “Mobilia” as the first letter—not a separate icon.
Please use the blue specified in the project brief for “Mobilia” and the stylized “M.”
I’m open to “Cost Reduction” appearing in black, as long as it complements the overall balance and professionalism of the logo.
I’m also open to subtle embellishments like circles, crescents, or other graphic accents incorporated into or around the “M,” as long as the letter retains roughly the same shape as the version in the current brief.
The finished logo should look clean, modern, and bold—communicating long-term savings, financial clarity, and trust.
Added Tuesday, 08 April 2025
Logo Text
Mobilia Cost Reduction
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