• €110

• 225 designs

• 95 designers

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Logo Design Brief

I'm launching an online store selling premium t-shirts (hoodies, caps, mugs,...) for sports fans called fanzone-store.com. We need a distinctive, memorable logo that will become the cornerstone of our brand identity. This logo will appear on our website, social media, packaging, and potentially on the t-shirts themselves.

> Brand Essence.
Our brand celebrates the passion and dedication of sports fans. We're creating apparel that allows fans to showcase their love for sports in stylish, high-quality designs. Our approach is energetic, authentic, and community-focused.

> Target Audience.
- Sports enthusiasts aged 18-45
- Both casual viewers and die-hard fans
- People who value quality apparel that represents their passion
- Individuals who see their sports fandom as part of their identity

> Design Requirements.
Please create a logo that:
- Conveys energy, movement, and sporting passion
- Works well on t-shirts, website headers, and social media profiles
- Remains legible when scaled down to small sizes
- Looks good in both color and black & white versions
- Is unique and distinctive in the sports apparel market
- Avoids clichés while still being instantly recognizable as sports-related

> Style Preferences.
- Modern and bold approach rather than vintage or retro
- Clean lines with dynamic elements suggesting movement
- Professional but with personality
- Should work well against different colored backgrounds
- Must be adaptable for various applications (embroidery, screen printing, web)

> Color Preferences.

Primary colors to consider:

Deep navy blue (represents trust and professionalism)
Vibrant red (energy and passion)
Black/white (versatility and contrast)

Secondary accent colors could include limited touches of:

Athletic gold
Vibrant green
Silver/gray

> Deliverables Needed.
- Primary logo in full color
- Horizontal and vertical logo arrangements
- Simplified version for small applications
- Black and white versions
- Transparent background versions
- All standard file formats (AI, EPS, PDF, PNG, JPG)

> Design Inspiration.
While we want something original, these brands capture elements of what we admire:

- Nike (simplicity and instant recognition)
- Under Armour (boldness and energy)
- Fanatics (fan-focused approach)

> Avoid.
- Specific sports equipment that would limit us to one sport
- Overly complex designs with too many elements
- Designs that look amateur or clip-art like
- Generic trophy/medal imagery

Logo Text

fanzone store