• US$490

• 573 designs

• 173 designers

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Logo Design Brief

Develop a branding identity for Froki, Real Fruit Ice Cream, a premium ice cream brand emphasizing natural ingredients and bold flavors, encapsulated in the slogan: "Real Fruit, Real Flavor, A Real Treat." The task involves creating a variation that embodies a clean, modern, retro, minimalistic, and simple aesthetic, designed in black and white for versatility across various color schemes in future applications.

Logo Specifications:
1. Design Style: Clean, modern, retro, minimalistic, and simple, ensuring scalability and versatility for use on packaging, websites, social media, and promotional materials.
2. Color Scheme: Black and white only, allowing adaptability with different colors as the brand evolves.

3. Elements:
- Incorporate a sleek, abstract graphical element inspired by (but not directly depicting) a kiwi bird, positioned to complement the text. The design should avoid overly literal representations, focusing on a subtle, artistic nod to the brand’s kiwi-inspired name.

4. Text Arrangement: Include the brand name "Froki" prominently, with the identity "Real Fruit Ice Cream" in a secondary, legible position (e.g., below, above, or encircled or alongside the name). Ensure the hierarchy emphasizes "Froki" as the focal point.

5. Uniqueness: Both designs must be distinctive, avoiding resemblance to existing trademarks or logos in the ice cream or food industry.
Font Specifications:
- Select a clean, modern, retro, minimalistic, and simple font that aligns with the logo’s aesthetic. The font should be highly legible, versatile for both digital and print applications, and convey a sense of freshness and approachability appealing to a wide audience.

Deliverables: Both logos in black and white, provided in scalable vector formats (e.g., SVG, EPS) for adaptability across branding materials.

Objective:
- Create a timeless, eye-catching brand identity that reflects Froki’s commitment to quality, natural ingredients, and an enjoyable treat experience. The clean, modern, retro, minimalistic, and simple design should resonate with a broad demographic while maintaining flexibility for future color variations and marketing campaigns.

Target Market(s)

Ages 12 to 30

Industry/Entity Type

Food Industry

Logo Text

Froki and should say "Real Fruit Ice Cream"

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Like to play around with different styles like retro or modern. The kiwi bird should be the central piece along with the logo text, "Froki". The kiwi bird can be an outline, not as detailed, but should look or resemble a kiwi bird. Look over the images uploaded that inspired the vision, but we are open to other ideas.

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Files

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