• US$190

• 34 designs

• 14 designers

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T-shirt Design Brief

1. Brand Background
Parent Company: Pioneer Plastics (established in 1982).
Sub-Brand: Pioneer Outdoor – specializing in rugged, high-quality camping and 4x4 accessories (water/fuel tanks, jerry cans, tool/ammo boxes, cooler boxes, etc.).
Target Audience: Outdoor enthusiasts, campers, overlanders, 4x4 adventurers, and employees.

2. Logo Requirements
Primary Focus: A Pioneer Outdoor logo that works well on T-shirts (wearable + sellable).
Secondary Element: Subtle inclusion of "Pioneer Plastics | Est. 1982"
Style Direction:
Rugged, durable, and adventurous (aligned with off-road/camping lifestyle).
Clean, bold, and legible
Consider incorporating subtle outdoor/industrial motifs

Color Palette:
Preferred: Earthy tones (olive green, sand, black, navy) + contrast for visibility.

Versatility: Should work in single-color (for cost-effective printing) and full color.


Inspiration
Brands: Yeti, Rotopax, Front Runner, ARB, Hurley, Patagonia
Styles: Vintage outdoor badges, military-inspired simplicity, modern minimalism.

Below are some designs and printed shirts used in the past

Target Market(s)

Outdoor enthusiasts, campers, overlanders, 4x4 adventurers, and employees.

Industry/Entity Type

Camping, Overlanding and 4x4

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Requirements Primary Focus: A Pioneer Outdoor logo that works well on T-shirts (wearable + sellable). Secondary Element: Subtle inclusion of "Pioneer Plastics | Est. 1982" Style Direction: Rugged, durable, and adventurous (aligned with off-road/camping lifestyle). Clean, bold, and legible Consider incorporating subtle outdoor/industrial motifs

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Files

Download all files - 7.6 MB