Cutting edge merchandise and apparel company ThreadTok looks to level up with their logo

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This customer received 142 logo designs from 54 designers. They chose this logo design from Mir Anwer Hossen Raju as the winning design.
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Logo Design Brief
ThreadTok is a new and exciting merchandise and apparel company that lives at the intersection of trend culture, digital commentary, and wearable expression. We create products that are bold, funny, and culturally relevant—tapping into current events, viral moments, and political memery. Our audience is digitally native, socially aware, and style-conscious. They want their clothes to make a statement—literally and visually.
Objective:
Design a logo that embodies the essence of ThreadTok: cutting-edge, culturally sharp, and unafraid to have fun. The logo should be versatile for use across apparel, digital platforms, packaging, and large-format print, while still maintaining strong brand recognition.
Target Market(s)
Gen Z and Millennials (ages 16–35) who are engaged with social media platforms like TikTok, Instagram, and X. They’re meme-literate, trend-savvy, and politically vocal. They shop for style, relevance, and statements.
Logo Text
ThreadTok
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.