• €110

• 12 designs

• 7 designers

---

Catalogue Design Brief

PROJECT BRIEF – METAMORPHOSE CATALOG DESIGN
1. Project Overview
Project Title: METAMORPHOSE Catalog Design
Objective: To create a visually engaging and emotionally connected product catalog that reflects the unique personality The catalog must combine emotional storytelling with practical product presentation.
2. Brand Concept
METAMORPHOSE is a modern, playful, and colorful brand offering high-quality vinyl flooring. The brand is built 3. Collection Overview
METAMORPHOSE 5.0
- Hero: Parrot
- Sense: Sight
- Color: Fresh green (#95BF7C)
- Mood: Accessible, youthful, colorful
METAMORPHOSE 6.0
- Hero: Dolphin
- Sense: Hearing
- Color: Aqua blue (#69B0E6)
- Mood: Calm, precise, fluid
METAMORPHOSE 7.0
- Hero: Galapagos Tortoise
- Sense: Touch
- Color: Ruby red (#E3344F)
- Mood: Solid, premium, safe
4. Design Objectives
- Integrate hero animals clearly and consistently into each collection section
- Use collection colors as a key visual navigation tool (backgrounds, accents, headers)
- Emphasize the sensory identity of each collection with visual or iconographic references to sight, sound, and touch
- Include room for both emotional storytelling and product specifications
- Communicate the MIX & MATCH system: all decors available in plank and herringbone formats
5. Visual Style Guidelines
- Typography: Montserrat for headers, Lato for body text
- Layout: modern, clean, consistent grid structure
- Icons: custom-designed line icons for Eye (Sight), Ear (Hearing), Hand (Touch)
- Use illustration or stylized graphic style for animal heroes
- Maintain visual balance between lifestyle/emotion and technical information
6. Deliverables
- Full product catalog layout (A4, print and digital ready)
- Three cover spread layouts (one per collection)
- Icons for sensory experience and product features
- Visual integration of dual format concept (plank + herringbone)
- Consistent styling of all pages, typography, color codes, and image placementsAll details in brief in PDF and some photos like LOGO, already existing materials

Target Market(s)

Europe

Industry/Entity Type

Flooring

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• combaine product -SPC Floor with Hero for each collection - animals and with senses - one for each collection.

---

Files

Download all files - 10.2 MB