• US$150

• 146 designs

• 68 designers

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Logo Design Brief

Directive for Logo Design: The Pennsylvania Focus Group (PFG)

The Pennsylvania Focus Group (PFG) is seeking the development of a new logo that visually reflects our organization’s identity as a premier alliance of independent, medically focused, multi-specialty optometric practices across Pennsylvania. Established in 1997, PFG is committed to excellence in medical eye care, the use of innovative technology, and collaborative advancement within the optometric profession.

Design Objectives:

The logo should convey professionalism, medical excellence, and collaboration.

It must incorporate the optometry medical symbol, ideally in a modern and stylized way that integrates well with the overall design.

The design should feel contemporary and clean, while maintaining a sense of trust and authority.

It should be easily scalable and reproducible across various media, including digital platforms, print materials, and apparel.

Consider subtle elements that hint at vision, precision, or statewide unity, if appropriate.

Tone and Aesthetic:

Professional

Modern

Trustworthy

Unified

Medically focused

Color Preferences:

A color palette that evokes clarity, professionalism, and healthcare (e.g., blues, grays, or deep greens), though creative suggestions are welcome.

This new logo will serve as a visual anchor for the group’s brand and should reflect the high standards and forward-thinking nature of PFG and its member practices.

Target Market(s)

Industry partners and medical companies alike

Industry/Entity Type

Optometry, Ophthalmology, Medical

Logo Text

Pennsylvania Focus Group

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pennsylvania Focus Group, something related to the eyes.

Nice to have

• Would like to see an eye related design. Business like and professional

Should not have

• Anything comical or funny.

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Files