• US$150

• 178 designs

• 97 designers

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Logo Design Brief

Logo Design Brief for Dr. Heidi Tworek

Overview:
We are creating a personal brand logo for Dr. Heidi Tworek, a globally respected professor, author, and public intellectual. Dr. Tworek is a Canada Research Chair and a professor of international history and public policy at UBC. Her work sits at the intersection of democracy, media, technology, and global governance. She frequently collaborates with major academic institutions, policy think tanks, and government leaders around the world.

Logo Style:
The logo should feel official yet modern, smart, striking, and educated. It needs to be refined and elegant, yet strong and contemporary. Think: a visual identity that would look at home next to Harvard University, Foreign Affairs, or the German Marshall Fund, yet also stand out as memorable and personal.

Tone & Personality:

Professional

Intelligent

Globally engaged

Clean and minimal, with subtle authority

Balanced between academia and public-facing modernity

Target Use:

Personal website

Speaking engagements

Book covers

Interviews and public reports

Co-branded with academic institutions

Preferred Colors (use or draw inspiration from):

Lightest: #ECEAF5

Light: #D8D5EA

Primary: #5B51A2

Dark: #2F2E7D

Darkest: #201A57

These tones reflect Heidi’s connection to academia, public policy, and refined professionalism.

Inspiration Keywords:

Global authority

Timeless academia

Feminine strength

Future of democracy

Media and governance

European-modern with a North American polish

Design Elements (Optional Guidance):

You may explore initials (e.g., HT or HWT) or a full name mark

Avoid anything overly playful or generic

Subtle references to communication, networks, or global ideas could work, but keep it abstract and refined

Typography should be sharp and timeless, not overly decorative

Deliverables:

Logo in full color, black & white, and inverted color options

Horizontal and stacked variations

Files for print, web, and scalable vector (.AI/.EPS/.SVG)

Logo Text

Heidi Tworek, HT, Heidi Tworek, PhD, or Dr. Heidi Tworek