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Atautchikun - A Global Clothing Brand
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This customer received 292 logo designs from 113 designers. They chose this logo design from alkaline as the winning design.
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292 designs
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Logo Design Brief
Design Brief – Logo for Atautchikun
Brand Overview
Atautchikun is a high-end fashion brand built on the ethos of unity and togetherness. While our slogan, “Together as One,” embodies the brand’s spirit, it will not be included in the logo itself. Our initial focus is on hoodies, with a sleek, minimalist aesthetic and a strong emphasis on the colour black.
Logo Requirements
• Minimalist & Sophisticated: The logo should be clean, refined, and modern, with a high-end feel.
• Typography-Based: The brand name, Atautchikun, must be included in a stylish, elegant, and understated way. The typography should be unique but subtle, ensuring versatility.
• Versatility: The logo should work across different applications—embroidered, printed, embossed, and digital. It should retain its impact in both large and small sizes.
Key Brand Distinguishing Element
A unique, secondary logo or identifier should be created as a subtle but recognisable detail that can be discreetly placed on the clothing. This could be a simple symbol, abstract mark, or a small typographic detail that the brand community will come to associate with Atautchikun. It must be:
• Small and unobtrusive, yet distinctive.
• Able to be placed in unexpected yet strategic locations on the garments.
• Instantly recognisable to those familiar with the brand.
Colour & Aesthetic
• Primary focus on black for a sleek, luxury appeal.
• The logo should be adaptable to black-on-black applications (matte vs glossy, embossed, embroidered, etc.).
• It should also work in monochrome (black, white, and shades of grey).
Tone & Feel
• Understated luxury
• Modern and timeless
• Strong sense of identity within the brand’s community
Deliverables
• Primary logo featuring Atautchikun
• Secondary mark or minimalist identifier
• Scalable vector files (AI, EPS, PNG)
• Black-on-black application considerations
This logo should set the foundation for Atautchikun’s identity—an exclusive, high-end fashion brand with a strong, unified community.
Updates
Hi everyone,
Thanks again for all your fantastic submissions—I really appreciate your efforts and creativity. They've been inspiring to see!
To help guide things a little further, please find some additional points below:
The brand name should always have a capital "A" – "Atautchikun".
The font style should be clean, modern, and luxurious—please avoid italics.
Generally, I prefer uniform lettering. However, one letter (only the "A", "I", or "K") could have a subtle, unique feature. This should be limited to just one letter, not multiple.
Please show mock-ups of how your logo would appear on storefronts, walls, windows, as well as clothing labels and high-end shopping bags. This helps us visualise the brand clearly in real-world contexts.
Remember, this is a premium brand specialising in high-quality black luxury hoodies, so the branding should reflect that sophistication and exclusivity.
I hope this clarifies the vision and direction a bit more clearly. If you have any questions, please feel free to ask!
Best regards,
Added Saturday, 15 March 2025
Target Market(s)
Premium
Industry/Entity Type
Clothing
Logo Text
ATAUTCHIKUN
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo contain the brand name - and a secondary logo identifier