Tracwire Social Media Templates for LinkedIn
Graphic Design Brief
Client: Tracwire, a public safety tech company
Objective: Create reusable LinkedIn templates to promote Tracwire’s software for law enforcement and public safety, ensuring brand consistency and engagement.
Target Audience: Law enforcement, public safety pros, and government decision-makers.
Deliverables
Design seven templates for:
Product Spotlight
Feature Spotlight
New Customers
Trade Show Attendance
Blog Posts
Webinars
Customer Success Stories
Size: 1200x627 px (LinkedIn standard, 72 DPI)
Formats: SVG and AI (editable)
Design Style: Modern, tech-driven, reflecting public safety.
Brand:
Logo: [Attached Tracwire logo].
Colors: Primary #135c9b (blue), Secondary #2a2a2a (dark gray).
Slogan: “Data Drives Action” – include subtly
Fonts: Clean, professional
Target Market(s)
Public Safety such as police, fire and medical
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- creation of seven LinkedIn templates (1200x627 px, SVG/AI formats) for Product Spotlight, Feature Spotlight, New Customers, Trade Show Attendance, Blog Posts, Webinars, and Customer Success Stories, designed with Tracwire’s public safety tech identity