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Logo-Development for service provider for corporate health management "Health Rockstars"
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This customer received 276 logo designs from 80 designers. They chose this logo design from GRAFITY_dg as the winning design.
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€190
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276 designs
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80 designers
Logo Design Brief
Health Rockstars (HR) is an innovative service provider aiming to revolutionize Corporate Health Management (BGM) and Corporate Health Promotion (BGF). Unlike competitors who focus on technical aspects, HR emphasizes emotion, engagement, and a strong brand identity, offering a unique experience for both companies and employees.
Vision & Mission HR redefines corporate health by blending traditional measures with team building and personal development, while enhancing employer branding and retention. The brand aims to be so innovative that it inspires the industry to rethink its approach.
Uniqueness & Positioning HR stands out with an emotional brand world that avoids a purely factual approach. The name “Health Rockstars” conveys dynamism and revolution. The brand's visual identity, including the logo and supporting elements, is distinctive and impactful. HR starts as a pilot project in Northern Germany, with plans for expansion through a licensing model.
Business Model & Services HR focuses on two main pillars:
BGF/BGM: Health measures like nutrition, exercise, and mental health through workshops and training.
Healthy Corporate Culture: Experience-oriented formats that link health with team dynamics and personal development.
Brand Building & Design World HR is not just a brand; it’s a movement. The brand's presence is emotionally charged, contrasting with traditional health providers. It combines professional excellence with rebelliousness, aiming to inspire both employees and companies with a new understanding of health management.
Logo & Visual Identity The logo is the cornerstone of HR’s brand world, guiding a dynamic design language across various touchpoints. It needs to be powerful, versatile, and create recognition across all media formats, including print, digital, and events.
Target Audience HR appeals to CEOs, business owners, and HR professionals, offering an engaging and emotional experience rather than just solutions. It also targets employees of participating companies.
Updates
I’d like to share a few more thoughts to further refine the design direction:
• The idea is to stand out and be different, but not in a rebellious way (not rejecting everything old), rather as a lifestyle—bold, unique, and confident.
• A possible approach: using a plectrum as the "O" in "Rockstars", . The plectrum could serve as a pink accent—perhaps keeping only the plectrum pink to avoid overusing the color. Use reduced black and one or two shades of grey
• The typography is key—it should express energy and individuality.
• Avoid overly cliché rock music aesthetics—it’s more about the feeling of motivation, freedom, passion, and being unapologetically yourself.
• The logo should remain clean and not overloaded.
• A round logo is not mandatory, but still good.—feel free to explore other shapes that align with the concept.
Looking forward to your creative ideas! Let me know if you need any further input.
Added Saturday, 08 March 2025
Spoke wir the Support to Extend the Deadline
Target Market(s)
German companies / B2B
Industry/Entity Type
company health promotion - so creative, rockstar but not losing seriousness
Logo Text
Health Rockstars
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Round logo. Combination typo and symbols. Orientated to briefing and logo-powerrpoint. Colours Various Greys, rosa/pink, maybe black. Arrangement of symbols for healthy nutrition, sports/exercise, mental health.