• US$190

• 47 designs

• 13 designers

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Graphic Design Brief

HON&YAN Exclusive Leather Material Design Brief
— Crafting an Original Fabric System with Brand DNA
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I. Project Background
We are HON&YAN, an emerging luxury women’s handbag brand, seeking to develop a highly recognizable proprietary leather material system. This fabric will serve as the core material for our entire product line, requiring designs that reflect our brand identity while differentiating from mainstream market offerings.
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II. Design Requirements
1. Core Objectives
• Create a "signature leather material" exclusive to HON&YAN
• Balance aesthetic appeal, practicality, and manufacturability
2. Target Audience
• Urban women aged 25±3 years
• Value quality but reject overt ostentation
• Prefer "understated sophistication" and "functional elegance"
3. Style Keywords
▫️ Luxury texture ▫️ Modern minimalism ▫️ Gentle strength ▫️ Timeless designs with subtle innovation
4. Color Palette
• Primary tones: Warm beige, Coffee brown, Grey-toned khaki, Matte black
• Extensions: Allow 10-20% gradient/dual-tone effects (e.g., caramel brown gradients, matte black + metallic accents)
5. Material Specifications
• Base materials: Calfskin, pebbled leather, grained calfskin (specify recommended techniques)
• Surface treatments: Embossing, foil stamping, laser engraving, etc.
• Structural requirement: Maintain shape integrity (avoid overly soft textures)
6. Inspiration Guidelines
• Reference brands: COACH’s carriage pattern evolution, MCM’s geometric motifs, Celine’s minimalist textures
• Prohibited: Direct use of iconic brand elements (e.g., LV monogram, Gucci GG)
• Creative direction: Reinterpret abstract geometric/natural elements (architectural lines, botanical veining) into brand-specific visual codes
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III. Submission Guidelines
1. Deliverables per Design
• Required for each proposal:
✅ High-resolution material renderings (close-up texture + full bag application)
✅ Technical specifications (thickness, gloss level, tactile properties)
✅ Design rationale (200 words max, explaining brand alignment)
2. Quantity
• 2-3 distinct design concepts per designer
• Clearly differentiate directions (e.g., classic professional vs. youthful trendy)
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IV. Special Notes
• Brand Identity: Integrate subtle H&Y monogram elements (see attached brand guidelines)
• Production Feasibility: Optimize for mass production (pattern unit size ≤8×8cm)
• Adaptability: Ensure compatibility across bag types (totes, saddle bags, chain purses)

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