• A$150

• 105 designs

• 45 designers

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Logo Design Brief

WellWatered.life is a brand and movement dedicated to exploring and optimising individual and collective interactions with water. We create content, events, and experiences that encourage people to:

Consume water mindfully (drinking, hydration, conservation)
Immerse in water (swimming, cold plunges, hydrotherapy)
Observe water (appreciate nature, weather, water cycles)
Play with water (splashing, surfing, spontaneous fun)
Protect water (advocacy, sustainability, clean water initiatives)
Create with water (using water as a medium for art, movement, and expression—whether through painting, photography, sound, dance, or innovative design that incorporates the fluid, reflective, and dynamic properties of water)

Logo Elements to Consider:
Water in motion – could be waves, ripples, droplets, or abstract flow.
Symbol + Wordmark – we’d love a combination mark (icon + text), where the symbol can stand alone if needed.
Typography – Prefer something modern, clean, yet slightly organic (not too stiff or robotic).
Scalability – It should work on a website, social media, and merchandise.

Inspirations & Keywords for Designers:
Effervescence, flow, vitality, natural rhythm, community, joyful, refreshing, connected, dynamic.

Target Market(s)

WellWatered.life appeals to wellness enthusiasts, outdoor adventurers, environmental advocates, creatives, and community-driven individuals who are passionate about water. Our audience includes those interested in hydration, cold plunges, water play, sustainability, and artistic expression with water. They value nature, movement, mindfulness, and collective experiences, seeking ways to engage with water for health, joy, and connection. The logo should reflect this dynamic, refreshing, and inspiring ethos.

Logo Text

Wellwatered.life

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want a logo that feels modern, vibrant, and inviting—a balance between scientific curiosity, wellness, and joyful play.

Nice to have

• Design Style & Aesthetic: Minimalist, yet expressive – clean lines but with a sense of movement. Nature-inspired – avoid corporate or overly rigid designs. Evokes water – but doesn’t rely on cliché drops (unless unique). Colour palette – Open to blues, teals, aquas, but open to other fresh ideas (earthy, organic tones could work).

Should not have

• 🚫 Overly corporate, rigid, or sterile designs. 🚫 Cliché water imagery like default water droplets unless stylized uniquely. 🚫 Complex or overly detailed elements that don’t scale well. 🚫 Generic fonts—needs personality!