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Prenatal cookie treat brand needs a fresh, feminine logo
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This customer received 205 logo designs from 70 designers. They chose this logo design from Mohsen Khorshidi as the winning design.
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US$150
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205 designs
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70 designers
Logo Design Brief
We need a logo design for a new and first of it's kind cookie brand created for moms. This prenatal cookie will offer an organic, non-GMO, delectable treat with a boost of prenatal vitamins and minerals to ensure pregnant moms have wholesome options during their most critical months. We would love to see a design that is feminine using a mix of color and neutrals, along with a combination of serif and script. We would also love to see use of stripe, color block or pattern to help attract the customer. NORTH STAR would be to incorporate an VERY subtle nod to a pregnant women within the design (perhaps a silhouette or nod to the belly).
Draft branding deck and comp patterning attached. Some initial brainstorming on logos included in deck as well.
Updates
Really not feeling like we are achieving what we wanted to get out of this! Just feels very AI generated. Looking for a little more personality/femininity etc. More vibrant color ways too.
Target Market(s)
Moms/Pregnant woman
Industry/Entity Type
consumer packed food goods
Logo Text
Baby Bump
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- feminine fonts/varying fonts
Should not have
- really graphic baby in uterus images. No one wants to buy a cookie w/ that image.