• C$190

• 60 designs

• 17 designers

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Billboard Design Brief

We need a high-impact, brightly lit billboard to promote Kelowna Karting Entertainment Centre—the ultimate destination for adrenaline-fueled fun in Kelowna! The design should be bold, dynamic, and easy to see at night, capturing the excitement of our indoor go-kart racing, Zero Latency VR, interactive axe throwing, and full-motion racing simulator.

Key Design Elements:
Billboard Size: 24' wide x 10' tall

Main Focus: High-speed go-karting action (hero image of kart on track).

Supporting Activities: Highlight Zero Latency VR, axe throwing, and the racing simulator (secondary visuals/icons).

Slogan: "All the Action, All in One Place" (must be bold and prominent)

Call to Action: "Book Now at KelownaKarting.com"

Colors & Visibility:
Use bright, high-contrast colors to enhance visibility at night.
Consider glowing effects, gradients, or backlit-friendly colors for added impact.
Avoid dark backgrounds—opt for bold reds, whites, and neon-like highlights for readability.

Logo & Branding: Include the Kelowna Karting logo prominently.

Layout: Clean but high-energy. Avoid clutter—each activity should be visually distinct but cohesive.

Style & Mood:
Modern, high-energy, and thrilling.
Realistic, high-quality images of the activities.
Motion effects or blurred backgrounds to imply speed and excitement.
Bright and vibrant to ensure easy viewing at night.

Final Deliverables:
Print-ready high-resolution file (CMYK, 300dpi).
Scalable vector file for resizing (AI or EPS).
Mockup of the billboard in a real-world setting (optional but preferred).

Target Market(s)

16-30 Year Olds, mostly male

Industry/Entity Type

Entertainment

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to 'pop' off the billboard

Nice to have

• A blend of all the activities.

Should not have

• Dark backgrounds.

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Files

Download all files - 14.0 MB