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Kava X - A Bold Fusion of Tradition, Culture, and Street Art - Fijian Kava
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A$0
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27 designs
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9 designers
Packaging Design Brief
Project Overview:
We’re looking for a bold, modern, and eye-catching design for a resealable pouch that reflects the premium quality of our 100% Noble Fijian Waka Kava, while appealing to a younger, stylish, and alternative audience. The packaging should be clean, stylish, and impactful, balancing Fijian tradition with modern urban culture. We want New York street art influences, incorporating graffiti-style textures and bold typography.
Typography & Layout:
"KAVA" must be large and bold for instant recognition.
Include "100% Noble Fijian Waka Kava" in a smaller, clear font.
A modern, stylish "Kava X" logo that complements the brand’s bold identity.
Typography should be clean, strong, and modern, with an urban edge.
Front of the Package:
incorporate a transparent window to showcase the kava powder.
Rastafari-inspired accents (green, red, and yellow) used subtly or in a small area.
Fijian cultural influence through subtle patterns, flora and fauna or wave motifs.
Street art influence—bold strokes, spray-paint textures, or stencil elements.
Back of the Package:
Product benefits (e.g., "Traditional Fijian Relaxation," "Smooth & Strong").
Instructions for Use and required warnings (FDA/TGA compliant).
Space for a Supplement/Nutritional Facts panel if needed.
QR code linking to kava-x.com.
Color Scheme:
PMS 375C (vibrant green) for freshness and natural origins.
Anodized orange for bold energy.
Dark neutral tones (black, deep charcoal, rich brown) for a premium look.
Subtle Rastafari color accents for cultural relevance.
Design Aesthetic:
Minimal but bold – clean, striking, and shelf-ready.
Urban street art influence—graffiti textures, spray-paint strokes, bold edges.
Modern and edgy—blending tradition with contemporary branding.
Abstract, tribal-inspired imagery over generic tropical themes.
Final Deliverables:
Full packaging design (front & back) for a resealable pouch.
Logo design for "Kava X" that fits the packaging.
Vector and high-resolution files
This design should be youthful, rebellious, and alternative, setting Kava X apart while keeping it premium, authentic, and culturally rich.
Updates
Hi everyone, I need to extend the competition deadline due to some unforeseen delays on our end. I want to make sure I provide clear and detailed feedback to help guide your designs, and a little extra time will help me do that properly. I really appreciate your patience and understanding—I'm excited to see your creative ideas come to life!
Sick
Target Market(s)
Kava X is aimed at young adults aged 20-35 in Australia and the United States who are looking for a natural and social alternative to traditional alcohol-based or recreational beverages. Our customers are trend-conscious, open-minded, and culturally aware, drawn to brands that blend heritage with modern lifestyles. They include urban professionals, creatives, social nightlife-goers, and wellness enthusiasts who appreciate premium, alternative products. The design should reflect their preference for bold aesthetics, street culture, and high-quality branding.
Industry/Entity Type
health & wellness, beverage, and social alternative markets.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Small, subtle, Rastafarian colour element
Nice to have
- A small, transparent window to view the Kava inside.
