• A$110

• 9 designs

• 6 designers

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Flyer Design Brief

Project: Photography Brochure (10-12 pages, A4 size)

Objective: To create a clean, high-end, and easy-to-read PDF brochure showcasing headshot packages for corporate clients, emphasizing value, quality, and a stress-free process.

Project content, logos, brand colours and images can be found here: https://drive.google.com/open?id=13zAw60SdyrnFwoSNwWKHz2ol9eOTrlSJ&usp=drive_fs


Design Direction
* Overall Style: Minimal, sophisticated, and modern.
* Use plenty of whitespace to create a breathable layout.

* Professional yet approachable tone.

* High-end look to convey quality and professionalism.

* Ensure text is easy to skim with clear headlines, subheadings, and icons where applicable.

Key Focus Areas:
* Emphasize value the client receives (not just prices).
* Ease of process and genuine expressions are key selling points.
* Testimonials should be scattered throughout as visual callouts, not in blocks.
* Make sure every page looks visually appealing with an appropriate balance of text and images.

Target Market(s)

Businesses - business owners, marketing managers, executive assistants, 50% male and 50% female

Industry/Entity Type

Commercial photography

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Font styles to use

Other font styles liked:

• Helvetica

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Minimal, high-end aesthetic (clear, polished, easy to skim), Consistent typography, spacing, and alignment for a professional look Strong emphasis on value for the client (not just listing features), Breathing room in the layout (not text-heavy or overwhelming), Brand consistency (uses provided colors, fonts, and logos correctly)

Nice to have

• A mix of text + visuals for an engaging layout

Should not have

• generic stock feature images (use the supplied images - stock images are OK ONLY if blurred and used as a background with overlay), ), Overcrowded or cluttered pages, Generic, overused Canva templates that feel cheap, Excessive colors or flashy design elements that distract from the message

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Files