• US$150

• 234 designs

• 99 designers

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Logo Design Brief

We need a logo design for a new virtual bookkeeping company. It's located in South Florida but can serve clients anywhere in the US. The business is named "LumeFin". We're not sure if we should spell it that way, or like "LUMEfin".

Lume is a latin word and it translates to "light" in English. "Fin" alludes to the fact that this is a finance-related business. We chose this name because we want to bring light and clarity to our client's finances. Many businesses feel lost or in the dark when it comes to their books. Our goal is to bring them into the light.

We like neutral colors (cremes, whites, gold). We envision something that might use the sun, like a sunrise, or rays of sunlight. We also like a very clean line, simple, minimalist design, yet also lightly feminine (it's a woman-owned business).

We want the logo to communicate light and clarity and optimism.

Logo Text

LumeFin or LUMEfin